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花椰菜哈希棕色饮食
案例简介：就在这些新年决议逐渐消失的时候，广告/营销机构DCX为Strong Roots设计了一个基于厚脸皮饮食的数字活动，该公司在英国爱尔兰销售植物性冷冻食品，包括花椰菜马铃薯煎饼，现在，美国的花椰菜杂烩饮食 (CHBD) 是一种营销钩子，旨在取笑时尚饮食和他们经常使用的绩效营销策略。该概念取决于由注册营养师开发的围绕核心产品构建的实际21天膳食计划。建立在 “最好的饮食是你所爱的高” 的前提下，花椰菜哈希棕色饮食从两天的全哈希棕色清洁开始，然后在饮食认可的膳食中重新引入其他食谱，其中包含该产品。全漏斗活动通过利用数百种典型的绩效营销资产 (包括鼓舞人心的视频剪辑，科学图表和练习教程)，采用幽默的方式进行绩效营销。这些资产将美国观众引导到HashBrownDiet.com，在那里他们可以提交一个电子邮件地址，以访问免费的60页CHBD书，其中包含饮食计划和30页食谱以及产品优惠券。由美国DCX生长加速器为强根创建的综合广告，类别为: 食品。
花椰菜哈希棕色饮食
案例简介：Just as those New Year’s resolutions are wearing off, advertising/marketing agency DCX has devised a cheeky diet-based digital campaign for Strong Roots, a company that markets plant-based frozen food including Cauliflower Hash Browns in Ireland, the UK, and now the U.S. The Cauliflower Hash Brown Diet (CHBD) is a marketing hook designed to poke fun at fad diets and the performance marketing tactics they often use. The concept hinges on an actual 21-day meal plan built around the core product that was developed by a registered dietician. Built on the premise that “The best diet is high in what you love,” the Cauliflower Hash Brown Diet starts with a two-day all hash brown cleanse, then reintroduces other recipes in diet-approved meals that incorporate the product. The full funnel campaign takes a humorous approach to performance marketing by utilizing hundreds of typical performance marketing assets including inspirational video clips, scientific charts, and exercise tutorials. These assets direct American viewers to HashBrownDiet.com, where they can submit an email address to access a free 60-page CHBD book containing the diet plan and 30 pages of recipes, as well as product coupons. Integrated advertisement created by DCX Growth Accelerator, United States for Strong Roots, within the category: Food.
The Cauliflower Hash Brown Diet
案例简介：就在这些新年决议逐渐消失的时候，广告/营销机构DCX为Strong Roots设计了一个基于厚脸皮饮食的数字活动，该公司在英国爱尔兰销售植物性冷冻食品，包括花椰菜马铃薯煎饼，现在，美国的花椰菜杂烩饮食 (CHBD) 是一种营销钩子，旨在取笑时尚饮食和他们经常使用的绩效营销策略。该概念取决于由注册营养师开发的围绕核心产品构建的实际21天膳食计划。建立在 “最好的饮食是你所爱的高” 的前提下，花椰菜哈希棕色饮食从两天的全哈希棕色清洁开始，然后在饮食认可的膳食中重新引入其他食谱，其中包含该产品。全漏斗活动通过利用数百种典型的绩效营销资产 (包括鼓舞人心的视频剪辑，科学图表和练习教程)，采用幽默的方式进行绩效营销。这些资产将美国观众引导到HashBrownDiet.com，在那里他们可以提交一个电子邮件地址，以访问免费的60页CHBD书，其中包含饮食计划和30页食谱以及产品优惠券。由美国DCX生长加速器为强根创建的综合广告，类别为: 食品。
The Cauliflower Hash Brown Diet
案例简介：Just as those New Year’s resolutions are wearing off, advertising/marketing agency DCX has devised a cheeky diet-based digital campaign for Strong Roots, a company that markets plant-based frozen food including Cauliflower Hash Browns in Ireland, the UK, and now the U.S. The Cauliflower Hash Brown Diet (CHBD) is a marketing hook designed to poke fun at fad diets and the performance marketing tactics they often use. The concept hinges on an actual 21-day meal plan built around the core product that was developed by a registered dietician. Built on the premise that “The best diet is high in what you love,” the Cauliflower Hash Brown Diet starts with a two-day all hash brown cleanse, then reintroduces other recipes in diet-approved meals that incorporate the product. The full funnel campaign takes a humorous approach to performance marketing by utilizing hundreds of typical performance marketing assets including inspirational video clips, scientific charts, and exercise tutorials. These assets direct American viewers to HashBrownDiet.com, where they can submit an email address to access a free 60-page CHBD book containing the diet plan and 30 pages of recipes, as well as product coupons. Integrated advertisement created by DCX Growth Accelerator, United States for Strong Roots, within the category: Food.
花椰菜哈希棕色饮食
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The Cauliflower Hash Brown Diet
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