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板
案例简介：耶拉伍德牌的压光板处理过的松木一块一块地飞进，创造出一些非常大的后院甲板。对于房主来说，竞选活动的大部分目标受众，渴望的视觉效果是信息。这些是一些令人印象深刻的甲板 (而且很容易建造!)。对于另一个目标，承包商，承载重量的是文本。这项运动的新定位 (除了品牌的长期标签之外，它唯一的字眼) 让叶拉伍德成为 “五星级后院” 的关键。 “对于现在的承包商来说，基于星级的社会评级实际上是一项新的业务要求。
板
案例简介：Boards of YellaWood brand pressure treated pine lumber fly into place, piece by piece, to create some very large backyard decks. For homeowners, the larger part of the campaign’s target audience, the aspirational visuals are the message. Those are some seriously impressive decks (and so easily constructed!). For the other target, contractors, it’s the text that carries the weight. The campaign’s new positioning (and its only words besides the brand’s long-running tag), holds up YellaWood as the key to “five-star back yards.” For contractors these days, star-based social ratings are practically a new business requirement.
Boards
案例简介：耶拉伍德牌的压光板处理过的松木一块一块地飞进，创造出一些非常大的后院甲板。对于房主来说，竞选活动的大部分目标受众，渴望的视觉效果是信息。这些是一些令人印象深刻的甲板 (而且很容易建造!)。对于另一个目标，承包商，承载重量的是文本。这项运动的新定位 (除了品牌的长期标签之外，它唯一的字眼) 让叶拉伍德成为 “五星级后院” 的关键。 “对于现在的承包商来说，基于星级的社会评级实际上是一项新的业务要求。
Boards
案例简介：Boards of YellaWood brand pressure treated pine lumber fly into place, piece by piece, to create some very large backyard decks. For homeowners, the larger part of the campaign’s target audience, the aspirational visuals are the message. Those are some seriously impressive decks (and so easily constructed!). For the other target, contractors, it’s the text that carries the weight. The campaign’s new positioning (and its only words besides the brand’s long-running tag), holds up YellaWood as the key to “five-star back yards.” For contractors these days, star-based social ratings are practically a new business requirement.
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