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贪婪
案例简介：摘要: ZUNO Bank 在斯洛伐克和捷克共和国开设了两家新银行。他们营销活动的目标是提高品牌意识，并在 2011年底之前增加 60,000 个价值 3k 欧元的新账户。 基于 “对我来说最好的银行是我注意到最少的银行，花最少的时间在一起” 的洞察力，ZUNO 是通过基于大胆的极简主义交流方式呈现的, 经常自我嘲笑的信息，主题更少。更多的生命。 这种讽刺的方法将 ZUNO 与其他 “实体” 银行区分开来，这些银行试图通过使用广告陈词滥调和展示他们的服务来与客户建立情感纽带，这是值得特别赞赏的。 由于这一运动，斯洛伐克和捷克共和国分别通过了 57.5% 和 36.3% 的目标意识数字。这两个国家也以相似的优势超过了他们自发的意识目标。 新银行超过了获得 300,000 名客户的预期 8.3%，这些账户的数量超过了 140%。
贪婪
案例简介：SUMMARY: ZUNO Bank launched two new banks in Slovakia and the Czech Republic. The goal of their marketing campaign was to promote brand awareness and add 60,000 new accounts worth €3k by the end of 2011. Based on the insight that “The best bank for me is the one I notice the least, spend the least amount of time with”, ZUNO was presented by means of minimalist communication based on bold, often self-mocking messages, with the theme Less Bank. More Life. This ironic approach differentiated ZUNO from other “bricks & mortar” banks which strove to establish an emotional bond with their clients by using advertising clichés and presenting their services as being worth special appreciation. As a result of the campaign, Slovakia and the Czech Republic both passed their targeted awareness figures by 57.5% and 36.3% respectively. Both countries also surpassed their spontaneous awareness goals by similar margins. The new banks exceeded the expectation of obtaining 300,000 customers by 8.3%, and the volume of those accounts was overachieved by almost 140%.
Be Greedy
案例简介：摘要: ZUNO Bank 在斯洛伐克和捷克共和国开设了两家新银行。他们营销活动的目标是提高品牌意识，并在 2011年底之前增加 60,000 个价值 3k 欧元的新账户。 基于 “对我来说最好的银行是我注意到最少的银行，花最少的时间在一起” 的洞察力，ZUNO 是通过基于大胆的极简主义交流方式呈现的, 经常自我嘲笑的信息，主题更少。更多的生命。 这种讽刺的方法将 ZUNO 与其他 “实体” 银行区分开来，这些银行试图通过使用广告陈词滥调和展示他们的服务来与客户建立情感纽带，这是值得特别赞赏的。 由于这一运动，斯洛伐克和捷克共和国分别通过了 57.5% 和 36.3% 的目标意识数字。这两个国家也以相似的优势超过了他们自发的意识目标。 新银行超过了获得 300,000 名客户的预期 8.3%，这些账户的数量超过了 140%。
Be Greedy
案例简介：SUMMARY: ZUNO Bank launched two new banks in Slovakia and the Czech Republic. The goal of their marketing campaign was to promote brand awareness and add 60,000 new accounts worth €3k by the end of 2011. Based on the insight that “The best bank for me is the one I notice the least, spend the least amount of time with”, ZUNO was presented by means of minimalist communication based on bold, often self-mocking messages, with the theme Less Bank. More Life. This ironic approach differentiated ZUNO from other “bricks & mortar” banks which strove to establish an emotional bond with their clients by using advertising clichés and presenting their services as being worth special appreciation. As a result of the campaign, Slovakia and the Czech Republic both passed their targeted awareness figures by 57.5% and 36.3% respectively. Both countries also surpassed their spontaneous awareness goals by similar margins. The new banks exceeded the expectation of obtaining 300,000 customers by 8.3%, and the volume of those accounts was overachieved by almost 140%.
贪婪
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Be Greedy
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基本信息
- 广告战役： #Zuno Bank Launch#
- 广告品牌： ZUNO Bank
- 发布日期： 2012-09-01
- 行业领域： 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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