案例简介：描述/概要 四个视觉效果呈现了孩子们隐藏的不同地方，但是我们只有在看了第二次之后才注意到这一点，这要归功于用时尚杂志语言描述的标题, 小流氓穿的是什么。 上下文 该运动的目标是加强 Petit bateau 作为童年象征的地位。因此，该机构和 Petit Bateau 选择向消费者展示儿童游戏和想象力的新愿景。 这次竞选活动的拍摄委托给了英国摄影师基兰 · 马斯特，他以在全调色板上演奏来升华图像的能力而闻名。也以他对涉及儿童和狗的射击的耐心而闻名. 哲学/解决方案 通过这次活动，Petit Bateau 再次展示了自己的创造力; 一个服装品牌第一次取消了服装本身的代表性。在非同寻常的原创 campaign 活动之后，BETC Euro RSCG 和 Petit Bateau 通过 th产品挫败了惯例!

案例简介：Description / Synopsis Four visuals present different places in which children are hiding, but we notice this only after taking a second look, thanks to a caption that describes in fashion-mag language, what the little rascals are wearing. Context The objective of the campaign is to reinforce Petit Bateau’s position as a symbol of childhood. The agency and Petit Bateau thus chose to present consumers with a new vision of children’s games and imagination. The campaign shoot was entrusted to English photographer Kiran Master, known for his ability to sublimate images by playing on a full colour palette. Known also for his patience with shoots involving children and dogs... Philosophy/Solution With this campaign, Petit Bateau has again demonstrated its own inventiveness; for the first time, a clothes brand has done away with the representation of the clothes themselves. After the extraordinary and original ‘Fresco’ campaign, BETC Euro RSCG and Petit Bateau have thwarted convention by ‘hiding’ the product!

儿童睡房 | Children Bedroom (French)

案例简介：描述/概要 四个视觉效果呈现了孩子们隐藏的不同地方，但是我们只有在看了第二次之后才注意到这一点，这要归功于用时尚杂志语言描述的标题, 小流氓穿的是什么。 上下文 该运动的目标是加强 Petit bateau 作为童年象征的地位。因此，该机构和 Petit Bateau 选择向消费者展示儿童游戏和想象力的新愿景。 这次竞选活动的拍摄委托给了英国摄影师基兰 · 马斯特，他以在全调色板上演奏来升华图像的能力而闻名。也以他对涉及儿童和狗的射击的耐心而闻名. 哲学/解决方案 通过这次活动，Petit Bateau 再次展示了自己的创造力; 一个服装品牌第一次取消了服装本身的代表性。在非同寻常的原创 campaign 活动之后，BETC Euro RSCG 和 Petit Bateau 通过 th产品挫败了惯例!

儿童睡房 | Children Bedroom (French)

案例简介：Description / Synopsis Four visuals present different places in which children are hiding, but we notice this only after taking a second look, thanks to a caption that describes in fashion-mag language, what the little rascals are wearing. Context The objective of the campaign is to reinforce Petit Bateau’s position as a symbol of childhood. The agency and Petit Bateau thus chose to present consumers with a new vision of children’s games and imagination. The campaign shoot was entrusted to English photographer Kiran Master, known for his ability to sublimate images by playing on a full colour palette. Known also for his patience with shoots involving children and dogs... Philosophy/Solution With this campaign, Petit Bateau has again demonstrated its own inventiveness; for the first time, a clothes brand has done away with the representation of the clothes themselves. After the extraordinary and original ‘Fresco’ campaign, BETC Euro RSCG and Petit Bateau have thwarted convention by ‘hiding’ the product!

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儿童睡房 | Children Bedroom (French)

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