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唱歌车
案例简介:大多数中国汽车广告遵循同样的惯例; 使用名人和陈词滥调的生活方式。当 Qoros 想推出第2 款汽车时,它需要一场能够真正脱颖而出的运动。新 Qoros 3 Hatch 的质量本身就说明了这一点,为了让这个想法变得栩栩如生,一个音乐视频是用汽车歌唱自己的属性而创作的。一首歌是专门为汽车创作的,可以跟着唱歌跳舞。
唱歌车
案例简介:The majority of Chinese car advertising follow the same conventions; The use of celebrities and cliched lifestyle. When Qoros wanted to launch its 2nd car, it needed a campaign that could really stand out. The quality of the new Qoros 3 Hatch speaks for itself so to bring this idea to life, a music video was created with the car singing about its own attributes. A song was specially written and composed for the car to sing and dance along to.
Singing Car
案例简介:大多数中国汽车广告遵循同样的惯例; 使用名人和陈词滥调的生活方式。当 Qoros 想推出第2 款汽车时,它需要一场能够真正脱颖而出的运动。新 Qoros 3 Hatch 的质量本身就说明了这一点,为了让这个想法变得栩栩如生,一个音乐视频是用汽车歌唱自己的属性而创作的。一首歌是专门为汽车创作的,可以跟着唱歌跳舞。
Singing Car
案例简介:The majority of Chinese car advertising follow the same conventions; The use of celebrities and cliched lifestyle. When Qoros wanted to launch its 2nd car, it needed a campaign that could really stand out. The quality of the new Qoros 3 Hatch speaks for itself so to bring this idea to life, a music video was created with the car singing about its own attributes. A song was specially written and composed for the car to sing and dance along to.
唱歌车
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Singing Car
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