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玩桥
案例简介：简要解释 移动公司 2degrees 将新西兰最大的人造建筑奥克兰海港大桥变成了一个独特的广播活动。他们用 2千米的 led灯覆盖它。人们可以从他们的手机中选择谷歌 Play 的 3000万首曲目，观看大桥在他们的曲目上的表演，音乐直播到他们的手机上。还有六个主要的广播电台播放节目，听众参与其中，并选择播放列表供桥上表演。在广播期间，他们在港口举行聚会，这样人们就可以看到桥在播放音乐。 英文剧本 不适用-请查看炒作视频执行
玩桥
案例简介：Brief Explanation Mobile company 2degrees took NZ’s largest man made structure, the Auckland Harbour Bridge and turned it into a unique broadcast event. They covered it in 2km of LED lights. From their mobiles, people could choose from Google Play’s 30 million tracks and watch the bridge perform to their track, with the music streamed live to their phone. Also six major radio stations broadcast shows with their listeners participating and choosing the playlist for the bridge to perform to. During the broadcasts they held parties down in the harbour so people could see the bridge in action to the music being broadcast. Script In English Not applicable – please see hype video for execution
Play The Bridge
案例简介：简要解释 移动公司 2degrees 将新西兰最大的人造建筑奥克兰海港大桥变成了一个独特的广播活动。他们用 2千米的 led灯覆盖它。人们可以从他们的手机中选择谷歌 Play 的 3000万首曲目，观看大桥在他们的曲目上的表演，音乐直播到他们的手机上。还有六个主要的广播电台播放节目，听众参与其中，并选择播放列表供桥上表演。在广播期间，他们在港口举行聚会，这样人们就可以看到桥在播放音乐。 英文剧本 不适用-请查看炒作视频执行
Play The Bridge
案例简介：Brief Explanation Mobile company 2degrees took NZ’s largest man made structure, the Auckland Harbour Bridge and turned it into a unique broadcast event. They covered it in 2km of LED lights. From their mobiles, people could choose from Google Play’s 30 million tracks and watch the bridge perform to their track, with the music streamed live to their phone. Also six major radio stations broadcast shows with their listeners participating and choosing the playlist for the bridge to perform to. During the broadcasts they held parties down in the harbour so people could see the bridge in action to the music being broadcast. Script In English Not applicable – please see hype video for execution
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Play The Bridge
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