What Matters Is Inside|海报/平面|广告营销案例【ADGuider广告指南】

里面有什么问题

案例简介：理念德尔西的要求是将彩绘布景与经典的、高辨识度的3D动画创作的角色混合。激情巴黎的技术挑战是将这些对比鲜明的风格配对，并保持该机构追求的精神。我们创建了二维垫子的绘画，绘制到相机的视野。人物是用3D创作的。我们在3D的顶部应用了非常可见的2D渲染层。为了一致性，角色的设计必须非常程式化。主要困难是保持这两种技术之间的微妙界线。这些布景必须活起来，携带自己的照明，而不必求助于后来的添加。然后，该涂漆的照明被用作3D照明的基础，我们将其应用于字符和体积元素，然后通过合成技术实现的添加大气效果，如灰尘，光晕，光晕，光。简报说明作为一个童话故事，这部动画电影让我们发现了西蒙的故事，年轻的三十岁的年轻人被他的作品淹没了。他父亲的突然失踪将带领他在行李及其神秘内容的轨道下前往墨西哥。但当他到达那里时，行李已经不见了...因此，由于行李的连接和地理定位系统，英雄将在世界各地跟随它。通过参观越南，毛里塔尼亚，尼泊尔的奇妙风景，并感谢美好的相遇，西蒙将在身体和心理上进行改变。在世界各地旅行以及通过所有的情绪，英雄将做的比发现行李要多得多: 他会发现自己。

里面有什么问题

案例简介：Idea The request for Delsey was to mix painted sets with characters created in classic, highly recognizable 3D animation. The technical challenge for Passion Paris was to pair these contrasting styles and maintain the spirit sought by the agency. We created the sets in 2D mat painting, painted into the camera’s view. The characters were created in 3D. We applied a very visible layer of 2D rendering on top of the 3D. For consistency purposes, the design of the characters had to be very stylized. The main difficulty was to preserve that fine line between the two techniques. The sets had to come alive and carry their own lighting without resorting to later additions. That painted lighting was then used as a base for the 3D lighting which we applied to the characters and volume elements, before adding atmospheric effects such as dust, haloes, flairs of light, achieved through compositing techniques. BriefExplanation As a fairytale, this animated film makes us discover Simon's story, young thirty-year-old overwhelmed by his work. The sudden disappearance of his father is going to lead him to Mexico under the track of a luggage and of its mysterious content. But when he arrived there, the luggage is gone... Therefore, thanks to the connected and geolocation-system of the luggage, the hero will follow it all around the world. By visiting the marvellous landscapes of Vietnam, Mauritania, Nepal and thanks to nice encounters, Simon will transform physically and psychologically. Travelling worldwide as well as through all emotions, the hero will do much more than discover the luggage: he will find himself.