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分心只需要一秒钟
案例简介：CAA (加拿大汽车协会) 想发起一场运动，鼓励年轻司机负责任地驾驶，并提醒他们以任何方式使用手机都被认为是分心驾驶。动画视频使用独特的动物来软化信息，并强调他们在希望放下手机时感到的尴尬。由加拿大一二十三西部为CAA制作的电影广告，类别包括: 汽车，专业服务，公共利益，非政府组织。
分心只需要一秒钟
案例简介：CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down. Film advertisement created by One Twenty Three West, Canada for CAA, within the categories: Automotive, Professional Services, Public Interest, NGO.
It only takes a second to be distracted
案例简介：CAA (加拿大汽车协会) 想发起一场运动，鼓励年轻司机负责任地驾驶，并提醒他们以任何方式使用手机都被认为是分心驾驶。动画视频使用独特的动物来软化信息，并强调他们在希望放下手机时感到的尴尬。由加拿大一二十三西部为CAA制作的电影广告，类别包括: 汽车，专业服务，公共利益，非政府组织。
It only takes a second to be distracted
案例简介：CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down. Film advertisement created by One Twenty Three West, Canada for CAA, within the categories: Automotive, Professional Services, Public Interest, NGO.
分心只需要一秒钟
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It only takes a second to be distracted
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