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你先
案例简介:近期目标就像广告系列的设计一样简单: 有趣。该品牌专注于赋权和确认性的信息,正在加强性与整体健康和幸福之间的联系,这是当今消费者经常想到的话题。PinkCherry接受了这样一个事实,即女性对性的害羞并不像社会所希望的那样。毕竟,女性是性玩具的主要顾客,那么为什么不以一种有趣,厚脸皮的方式吸引她们呢?
你先
案例简介:The immediate goal is as simple as the campaign’s design: fun. With a focus on empowerment and sexuality-affirming messages, the brand is strengthening the connection between sex and overall wellness and happiness, subjects frequently on consumers’ minds these days. PinkCherry embraces the fact that women aren't as shy about sexuality as society would have us believe. Females are the primary customer for sex toys after all, so why not appeal to them in a fun, cheeky way?
You first
案例简介:近期目标就像广告系列的设计一样简单: 有趣。该品牌专注于赋权和确认性的信息,正在加强性与整体健康和幸福之间的联系,这是当今消费者经常想到的话题。PinkCherry接受了这样一个事实,即女性对性的害羞并不像社会所希望的那样。毕竟,女性是性玩具的主要顾客,那么为什么不以一种有趣,厚脸皮的方式吸引她们呢?
You first
案例简介:The immediate goal is as simple as the campaign’s design: fun. With a focus on empowerment and sexuality-affirming messages, the brand is strengthening the connection between sex and overall wellness and happiness, subjects frequently on consumers’ minds these days. PinkCherry embraces the fact that women aren't as shy about sexuality as society would have us believe. Females are the primary customer for sex toys after all, so why not appeal to them in a fun, cheeky way?
你先
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You first
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基本信息
- 广告战役: #Pink Cherry-户外-d233#
- 广告品牌: Pink Cherry
- 发布日期: 2021
- 行业领域: 个人护理 , 日用品/母婴
- 媒体类别: 户外
- 广告语言: 英语
- 媒介平台: 网络
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