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APAV-葡萄牙受害者支持协会: 里斯本联邦银行的借口
案例简介:
APAV-葡萄牙受害者支持协会: 里斯本联邦银行的借口
案例简介:
APAV – Portuguese Association for Victim Support: Excuses by FCB Lisbon
案例简介:
APAV – Portuguese Association for Victim Support: Excuses by FCB Lisbon
案例简介:
APAV-葡萄牙受害者支持协会: 里斯本联邦银行的借口
暂无简介
APAV – Portuguese Association for Victim Support: Excuses by FCB Lisbon
暂无简介
基本信息
- 广告品牌: APAV – Portuguese Association for Victim Support
- 发布日期: 2018-04
- 行业领域: 其他
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
This poster campaign, created to raise awareness of domestic abuse, riffs on common explanations and excuses – such as 'I fell down the stairs' or 'It was the door' – used by survivors to hide abuse.The ads were made for the Portuguese Association for Victim Support (APAV), a domestic abuse charity.To raise awareness about the truth behind these statements, FCB Lisbon created a series of ads showing surreal houses built out of stairs and doors, showing how a house would actually have to look like to make all these excuses true.CreditsCreative Directors: Edson AthaydeArt Director: Eduardo PastorCopywriter: Leo Gomez3D: MulunguPost production: WhiteLabAccount Director: Sónia Gonçalves
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