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雷诺: 被感动,而不是由伦敦阳狮推动
案例简介:
雷诺: 被感动,而不是由伦敦阳狮推动
案例简介:
Renault: Be moved, not driven by Publicis London
案例简介:
Renault: Be moved, not driven by Publicis London
案例简介:
雷诺: 被感动,而不是由伦敦阳狮推动
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Renault: Be moved, not driven by Publicis London
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Renault has launched a new campaign to celebrate 25 years of the Renault CLIO in the UK.Created by Publicis London, it’s the first UK-created campaign for CLIO since 2009, following a great heritage of iconic and remarkable CLIO advertising.As an emblematic model for the brand and its main flag bearer for many years, the campaign aims to refresh CLIO’s brand perception by building on the pre-existing emotional connection between the British audience and the Renault CLIO, bringing back its unique personality and inviting people to live and drive with a certain flair again.Be moved, not driven is the line that encapsulates the idea that Renault CLIO is a style icon, made with energy and spirit for those who live life with an open heart.CreditsExecutive Creative Director: Dave MonkCreative Director: Dave Sullivan, Pavlos ThemistocleousArt Director: Jamie RomainCopywriter: Dan ShoneAdditional Credits: Strategy Director: Ramiro AmaralBusiness Director: Amber FaulknerAccount Director: Meera SanghviAccount Manager: Sophie KuropatwaStrategist: Don GazaraHead of Production: Colin HicksonTV Producer: Carol OakleyPrint Producer: Gemma Corker/Debbie BurkeMedia Buying Agency: Manning Gottlieb OMDProduction Company: Stink ProductionsDirector: Ne-OEditor: Tim Thornton-AllenProducer: Juliet NaylorPost Production Company: Glassworks LtdAudio Post Production Company: Factory Ltd
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