案例简介：MediaSpend 灵感来自 200 年前的星条旗，由全球明星机会说唱歌手为今天撰写。 简要解释 在夏季最大的体育时刻，乔丹 · 布兰德和耐克篮球庆祝了世界上最好的球员，并创作了一首国歌来象征美国队和我们整个国家的联合实力。当团队开始代表我们的国家时，耐克和乔丹品牌在流行文化中创造了一个时刻，并做了其他奥运赞助商做不到的事情。我们为美国创作了现代国歌。不是 200 岁的星条旗，而是反映这一代人和这个时代的东西。 EntrySummary 在 2016 届里约奥运会上，耐克篮球和乔丹品牌想在篮球场外发表声明。2016年夏天，我们的国家分裂了。随着会议的召开，政治和种族紧张关系达到了新的高度，国家站在了一边。乔丹品牌和耐克想要创造的不仅仅是鞋子和运动服的广告。我们想在对话中掀起一波浪潮，并在这个分裂的时代帮助带来团结。

案例简介：MediaSpend Inspired by the 200 year old Star Spangled Banner, written for today by global star Chance The Rapper. BriefExplanation In the biggest sports moment of the summer, Jordan Brand and Nike Basketball celebrated the best players in the world and created an anthem to symbolize the united strength of Team USA and our country as a whole. As the team set out to represent our country, Nike and Jordan Brand created a moment in pop culture and did something no other Olympic sponsor could do. We created a modern national anthem for America. Not the 200 year-old Star Spangled Banner, but something that would reflect this generation and these times. EntrySummary At the 2016 Rio Olympics, Nike Basketball and Jordan Brand wanted to make a statement beyond the basketball court. During the summer of 2016, our country was divided. As the conventions convened, political and racial tensions reached new heights, and the nation took sides. It was impossible to escape the shifting climate.Jordan Brand and Nike wanted to create more than just an ad for shoes and athletic wear. We wanted to make a wave in the conversation and help bring unity in this time of divide.

无限的在一起 | Unlimited Together

案例简介：MediaSpend 灵感来自 200 年前的星条旗，由全球明星机会说唱歌手为今天撰写。 简要解释 在夏季最大的体育时刻，乔丹 · 布兰德和耐克篮球庆祝了世界上最好的球员，并创作了一首国歌来象征美国队和我们整个国家的联合实力。当团队开始代表我们的国家时，耐克和乔丹品牌在流行文化中创造了一个时刻，并做了其他奥运赞助商做不到的事情。我们为美国创作了现代国歌。不是 200 岁的星条旗，而是反映这一代人和这个时代的东西。 EntrySummary 在 2016 届里约奥运会上，耐克篮球和乔丹品牌想在篮球场外发表声明。2016年夏天，我们的国家分裂了。随着会议的召开，政治和种族紧张关系达到了新的高度，国家站在了一边。乔丹品牌和耐克想要创造的不仅仅是鞋子和运动服的广告。我们想在对话中掀起一波浪潮，并在这个分裂的时代帮助带来团结。

无限的在一起 | Unlimited Together

案例简介：MediaSpend Inspired by the 200 year old Star Spangled Banner, written for today by global star Chance The Rapper. BriefExplanation In the biggest sports moment of the summer, Jordan Brand and Nike Basketball celebrated the best players in the world and created an anthem to symbolize the united strength of Team USA and our country as a whole. As the team set out to represent our country, Nike and Jordan Brand created a moment in pop culture and did something no other Olympic sponsor could do. We created a modern national anthem for America. Not the 200 year-old Star Spangled Banner, but something that would reflect this generation and these times. EntrySummary At the 2016 Rio Olympics, Nike Basketball and Jordan Brand wanted to make a statement beyond the basketball court. During the summer of 2016, our country was divided. As the conventions convened, political and racial tensions reached new heights, and the nation took sides. It was impossible to escape the shifting climate.Jordan Brand and Nike wanted to create more than just an ad for shoes and athletic wear. We wanted to make a wave in the conversation and help bring unity in this time of divide.

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无限的在一起 | Unlimited Together

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