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电气化
案例简介:“推出猫鼬反应电动滑板车将我们的品牌推向了一个新的市场。猫鼬品牌经理Kevin Garczynski评论说: “这样做需要正确的信息来保持品牌完整性并激发新的消费者群体。”参与其中的每个人都做了出色的工作,创建了一个广告,可以在这两个目标上执行,同时仍然很有趣!任何观看 “电气化” 广告的人都会看到对细节和电影方式的令人难以置信的关注。”该方法涉及导演Jeff Bednarz和导演/编辑Sai Selvarajan之间的密切合作。作为导演团队,每个人都为该项目带来了独特的敏感性和视角,该项目在他们的家乡德克萨斯州拍摄。在Van Horn和El Paso之间的瓜达卢佩山脉的Salt Flat Cafe拍摄,场景非常荒凉,非常适合联合导演试图捕捉的效果。这部电影受到猫鼬BMX权威的启发,是对现代冒险手段的颂歌,是1980年的电影院。
电气化
案例简介:“Launching the Mongoose React electric scooters moved our brand into a new market. Doing this requires the right message to maintain brand integrity and inspire a new audience of consumers," comments Kevin Garczynski, Mongoose Brand Manager. "Everyone involved did an amazing job creating a commercial that would execute on both of these objectives while still having fun! Anyone who watches the ‘Electrified’ commercial will see the incredible attention to detail and cinematic approach." The approach involved a close collaboration between director Jeff Bednarz and Director/Editor Sai Selvarajan. Working as a directing team, each brought a unique sensibility and perspective to the project which was filmed in their home state of Texas. Shot at the Salt Flat Cafe in the Guadalupe Mountains between Van Horn and El Paso, the scene was perfectly desolate and a great fit for the effect the co-directors were seeking to capture. Inspired by Mongoose’s BMX authority, the film is a nod to 1980’s cinema in an ode to modern means of adventure.
Electrified
案例简介:“推出猫鼬反应电动滑板车将我们的品牌推向了一个新的市场。猫鼬品牌经理Kevin Garczynski评论说: “这样做需要正确的信息来保持品牌完整性并激发新的消费者群体。”参与其中的每个人都做了出色的工作,创建了一个广告,可以在这两个目标上执行,同时仍然很有趣!任何观看 “电气化” 广告的人都会看到对细节和电影方式的令人难以置信的关注。”该方法涉及导演Jeff Bednarz和导演/编辑Sai Selvarajan之间的密切合作。作为导演团队,每个人都为该项目带来了独特的敏感性和视角,该项目在他们的家乡德克萨斯州拍摄。在Van Horn和El Paso之间的瓜达卢佩山脉的Salt Flat Cafe拍摄,场景非常荒凉,非常适合联合导演试图捕捉的效果。这部电影受到猫鼬BMX权威的启发,是对现代冒险手段的颂歌,是1980年的电影院。
Electrified
案例简介:“Launching the Mongoose React electric scooters moved our brand into a new market. Doing this requires the right message to maintain brand integrity and inspire a new audience of consumers," comments Kevin Garczynski, Mongoose Brand Manager. "Everyone involved did an amazing job creating a commercial that would execute on both of these objectives while still having fun! Anyone who watches the ‘Electrified’ commercial will see the incredible attention to detail and cinematic approach." The approach involved a close collaboration between director Jeff Bednarz and Director/Editor Sai Selvarajan. Working as a directing team, each brought a unique sensibility and perspective to the project which was filmed in their home state of Texas. Shot at the Salt Flat Cafe in the Guadalupe Mountains between Van Horn and El Paso, the scene was perfectly desolate and a great fit for the effect the co-directors were seeking to capture. Inspired by Mongoose’s BMX authority, the film is a nod to 1980’s cinema in an ode to modern means of adventure.
电气化
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Electrified
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