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庇护所: 不要惊慌
案例简介:
庇护所: 不要惊慌
案例简介:
Shelter: The Drive by Don't Panic
案例简介:
Shelter: The Drive by Don't Panic
案例简介:
庇护所: 不要惊慌
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Shelter: The Drive by Don't Panic
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London-based creative agency Don't Panic has collaborated with homelessness and housing charity Shelter to highlight that many people will be spending Christmas without a place to stay this year. The film is centered around a mother and daughter driving in their car on a cold dark Winter evening. In a lighthearted moment the mother begins to joyfully sing Wham's festive hit Last Christmas to her sulky, largely unimpressed teenager. Viewers soon realize that their car radio doesn't work and begin to notice the bags of belongings in the back seat. Just as the mother is about to give up cheering up her daughter, there's a warm moment between them as she joins in singing and presents her mother with a small gift. As the car pulls up we start to realize that it wasn't anything trivial that had the teen in a mood, but it's revealed that they both are spending Christmas living in the car, parked in a lonely, dark carpark.Credits BRAND: Shelter CAMPAIGN: The DriveBRAND: ShelterHead of Acquisition: Claire WhitneyDigital Acquisition Manager: Jeff BoachiePolicy Manager: Deborah GarvieSenior Digital Campaigner: Andy SoarsCampaigns and Supporter Mobilisation Manager: Tom WarrenCampaigns Officer: Kirsty ArcherAGENCY: Don’t Panic / @dontpanicldn Founder: Joe WadeCreative Partner: Rick DoddsAssociate Creative Director: George McCallumWritten by: Toufic Beyhum, Jake Moss, George McCallum & Rick DoddsStrategy Partner: Ellie MooreClient Partner: Jane Marshall Executive Producer: Jennifer Clare HoulihanAccount Director & Producer: Sophie EdmondsSenior Account Manager: Kath LewisPRODUCTION COMPANY: SmugglerDirector: Jamie RafnExecutive Producers: Fergus Brown & Sara WallaceProducer: Ray LeakeyLine Producer: Adam EvansProduction Manager: Sidney Arthur1st AD: Sam DawkingDOP: Jim JoliffeGaffer: Niko KalimerakisProduction & Costume Designer : John WaltersHair & Make Up: Michele BaylisSound Recordist: Mike PalmerCast CreditsMother: Marie BlountDaughter: Rachel AndrewsEDIT: Work Editor: Mark EdinoffEdit Producer: Ben TomlinPOST: Electric Theatre CollectiveColourist: Connor CoolbearVFX: Toby AldridgeProducer: Sydney LevySOUND: FactorySound Designer : Jack HallettProducer: Mikey HillMUSIC: WHAM! - Last ChristmasSpecial thanks to Andrew Howell at Warner Chappell & Christian Siddell at Sync Music
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