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硬币进行曲
案例简介：你知道一角硬币实际上是做什么的吗？大多数人无法回答这个问题。最重要的是，人们无法确定一角硬币游行和最大的筹款活动之一 -- 签名厨师拍卖之间的联系。因此，当我们签约帮助达拉斯一角硬币进行曲分会举办这一年度活动时，我们看到了创建一场将两者联系起来的活动的机会。 当你签署的东西，它标志着你的承诺。上面写着 “你可以指望我!” 或者 “是的，我会这么做。“ 但是对于一角硬币的游行来说，签名意味着更多。他们意味着研究已经完成。疫苗被发现了。出生的婴儿更健康。正如厨师们以他们的招牌菜的形式为这次活动签名一样，每个人都可以通过签名来表示支持。 围绕标语 “当你签名时，神奇的事情会发生, “这场运动是通过一幅美丽的婴儿插图而变得生动起来的 -- 这是由一系列签名组成的 -- 提醒人们，无论是盘子还是纸面,你可以在某人的生活中留下印记，并通过你对 immes 组织的支持来帮助改善婴儿的健康。 这项活动是通过许多媒体进行交流的，包括明信片和电子邮件邀请、印刷宣传材料和一个动态网站，允许访问者以电子方式签名，然后将签名添加到婴儿插图中。事实证明，我们的运动在达拉斯社区取得了巨大成功，以至于它将在州一级进行，并正在对话中在全国范围内实施。
硬币进行曲
案例简介：Do you know what March of Dimes actually does? Most people could not answer that question. On top of that fact, people were unable to identify the association between the March of Dimes and one of its biggest fundraisers, the Signature Chefs Auction. So when we signed on to help the Dallas March of Dimes chapter with this annual event, we saw the opportunity to create a campaign that would bridge a link between the two. When you sign something, it marks your commitment. It says “ You can count on me!” or “ Yes, I’ll do that.” But for the March of Dimes, signatures mean so much more. They mean that research is done. Vaccines are discovered. And healthier babies are born. Just as the chefs have given their own signature to this event – in the form of their signature dishes – everyone can show their support by signing their signature. Centered around the tagline “Amazing things happen when you give your signature,” the campaign was brought to life through a beautiful illustration of baby – created by a collection of signatures – serving as a reminder that whether its a dish or on paper, you can make a mark in someone’s life and help improve the health of babies through your support to the March of Dimes organization. The campaign was communicated through a number of mediums including, postcard and email invitations, print collateral and a dynamic website that allows visitors to electronically sign their signature, which is then added to the baby illustration. Our campaign proved to be huge a success within the Dallas community, so much so, that it is going to be carried out on the state level and is in conversations to be implemented nationally.
March of Dimes
案例简介：你知道一角硬币实际上是做什么的吗？大多数人无法回答这个问题。最重要的是，人们无法确定一角硬币游行和最大的筹款活动之一 -- 签名厨师拍卖之间的联系。因此，当我们签约帮助达拉斯一角硬币进行曲分会举办这一年度活动时，我们看到了创建一场将两者联系起来的活动的机会。 当你签署的东西，它标志着你的承诺。上面写着 “你可以指望我!” 或者 “是的，我会这么做。“ 但是对于一角硬币的游行来说，签名意味着更多。他们意味着研究已经完成。疫苗被发现了。出生的婴儿更健康。正如厨师们以他们的招牌菜的形式为这次活动签名一样，每个人都可以通过签名来表示支持。 围绕标语 “当你签名时，神奇的事情会发生, “这场运动是通过一幅美丽的婴儿插图而变得生动起来的 -- 这是由一系列签名组成的 -- 提醒人们，无论是盘子还是纸面,你可以在某人的生活中留下印记，并通过你对 immes 组织的支持来帮助改善婴儿的健康。 这项活动是通过许多媒体进行交流的，包括明信片和电子邮件邀请、印刷宣传材料和一个动态网站，允许访问者以电子方式签名，然后将签名添加到婴儿插图中。事实证明，我们的运动在达拉斯社区取得了巨大成功，以至于它将在州一级进行，并正在对话中在全国范围内实施。
March of Dimes
案例简介：Do you know what March of Dimes actually does? Most people could not answer that question. On top of that fact, people were unable to identify the association between the March of Dimes and one of its biggest fundraisers, the Signature Chefs Auction. So when we signed on to help the Dallas March of Dimes chapter with this annual event, we saw the opportunity to create a campaign that would bridge a link between the two. When you sign something, it marks your commitment. It says “ You can count on me!” or “ Yes, I’ll do that.” But for the March of Dimes, signatures mean so much more. They mean that research is done. Vaccines are discovered. And healthier babies are born. Just as the chefs have given their own signature to this event – in the form of their signature dishes – everyone can show their support by signing their signature. Centered around the tagline “Amazing things happen when you give your signature,” the campaign was brought to life through a beautiful illustration of baby – created by a collection of signatures – serving as a reminder that whether its a dish or on paper, you can make a mark in someone’s life and help improve the health of babies through your support to the March of Dimes organization. The campaign was communicated through a number of mediums including, postcard and email invitations, print collateral and a dynamic website that allows visitors to electronically sign their signature, which is then added to the baby illustration. Our campaign proved to be huge a success within the Dallas community, so much so, that it is going to be carried out on the state level and is in conversations to be implemented nationally.
硬币进行曲
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March of Dimes
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