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Lo & look
案例简介：活动描述 -讲述世界上数字连接的令人信服的起源故事，以扩大对话。让它变大，很难避免。然后让他们自己寻找。-看哪: 互联世界的幻想诞生是为了引发关于互联网的力量和脆弱性的辩论。 -我们招募了传奇电影制作人沃纳 · 赫尔佐格来揭示互联世界: 好的和坏的，未来和过去,身体和情感。 -通过说明我们的生活如何绝对依赖于持续的连接，我们带来了保护我们所知世界的信息技术守护者。这部电影记录了这些人的重要工作，他们保持了我们现代生活的基本基础设施。 相关性 -- 这是一个机构为一个以前无聊的 b2b 客户创造的想法。它变成了一部电影，在最负盛名的电影节上放映，以超过制作成本的价格卖给了一家发行公司。在那之后，他被用来安排每个联系人和销售会议。客户有史以来最好的新业务工具。 -我们制作了一部关于互联网连接世界的专题纪录片。 -我们聘请了维尔纳 · 赫尔佐格，最具传奇色彩的说书人之一，以一种有趣的方式将这一点带入生活。 -我们利用好莱坞迫使高管们进行对话。 战略 -瞄准更广泛的受众，吸引 c 级技术人员和 IT 专业人员。-像埃隆 · 马斯克这样的先锋人物，通过领导关于连接的更大对话，打破传统 B2B 营销的限制。-探索当今互联世界的创新、进步、潜在危险和陷阱。 -将 Netscout 定位为所有保护我们互联世界的 “守护者” (IT 专业人员) 值得信赖的盟友。 结果 Lo & look 成为网上最受关注的纪录片之一。-它可以在网飞、 iTunes 、 Google Play 、 OnDemand 、 Xbox 、 Playstation 、 YouTube 上获得,亚马逊视频和 Vudu 还有更多的视频，这使得它的影响力变得不可思议。-《纽约时报》称它 “不可思议和不可抗拒”。“它在烂番茄和有线杂志上有 93%被认为是 “圣丹斯最激动人心的电影”。“-网络搜索从 25亿增长到 250亿。-客户收到的新业务咨询比 30 年多历史。-当玉兰影业购买了发行电影的权利时，他们支付了制作的全部费用，这使得交易结束后客户的成本为零! -事实上，这部电影的售价超过了制作成本。 执行 -Lo & look 在圣丹斯电影节首映，评论非同寻常。之后，科技、电影和新闻领域的主要记者看到了一场新闻发布会。 -围绕纪录片的活动将品牌和纪录片开始的对话/辩论联系起来。 -电影节后不久，白玉兰影业购买了这部纪录片的全球版权。 概要 -Netscout 是网络管理解决方案的市场领导者，但许多 c 级高管不明白他们的价值。-互联网安全决策仍然涉及它，但也包括其他部门的 C 级高管。-互联网安全合同每月最高可达 150,000.00 美元。一个新客户可以支付纪录片的全部费用。除了这部电影是由白玉兰电影公司购买的，他们支付了纪录片的全部费用，为我们的客户提供了零成本的竞选投资。这部电影的售价超过了制作成本。
Lo & look
案例简介：CampaignDescription - Tell the compelling origin story of digital connectivity in the world to broaden the conversation. Make it big and hard to avoid. Then get them searching for it by themselves. - Lo and Behold: Reveries of the Connected World was born to raise debate around the power and fragility of the internet.- We enlisted legendary filmmaker, Werner Herzog, to reveal the connected world: the good and bad, the future and past, the physical and emotional.- By illustrating how our lives are absolutely dependent on constant connectivity, we brought forth the IT guardians who secure the world as we know it.- The film documents the crucial work of these individuals who keep the essential infrastructure of our modern life running. Relevancy -- This was an idea created by an agency for a formerly boring b2b client. It turned into a movie, screened in the most prestigious film festival, sold to a distribution company for more than the production cost. And has been used to frame every contact point and sales meeting after that. Best new-business tool the client ever had.-We created a feature length documentary about the connected world of the internet.-We engaged Werner Herzog, one of the most legendary storytellers to bring this to life in an entertaining way.-We used Hollywood to force the conversation on executives. Strategy -Target a wider audience to attract c-level technology officers and IT professionals. - Feature pioneers like Elon Musk, and break the constraints of traditional B2B marketing, by leading a larger conversation about connectivity. - Lo & Behold explores innovations, advances, potential dangers and pitfalls of today’s connected world.- Position Netscout as the trusted ally to all “guardians” (IT professionals) who protect our connected world. Outcome Lo & Behold became one of the most watched documentaries online.- It became available on Netflix, iTunes, Google Play, OnDemand, Xbox, Playstation, YouTube, Amazon Video and Vudu among many more making its reach incredible.- The New York Times called it “Improbable and Irresistible.” It has a 93% on Rotten Tomatoes and Wired Magazine deemed it “The most exciting film at Sundance.”- Netscout searches grew from 2.5 billion to 25 billion.- The client received more new business inquiries than it had in its 30-year history. - When Magnolia Pictures bought the rights to distribute the movie they paid the ENTIRE COST of the production, making this a ZERO COST initiative for the client after the transaction!!!- In fact, the movie sold for more than it cost to make. Execution -Lo & Behold premiered at the Sundance Film Festival, with extraordinary reviews.-Directly after, a press showing was seen by leading journalists in the tech, cinematic and news fields.-The campaign surrounding the documentary connected the dots between the brand and the conversation/debate started by documentary.-Shortly after the festival, Magnolia Pictures purchased the worldwide rights to the documentary. Synopsis - Netscout is the market leader in network management solutions yet many c-level executives didn’t understand their value.- Internet security decisions still involve IT but also include C-Level Executives from other departments. - An internet security contract can cost up to $150,000.00/month. One new client could pay for the entire cost of the documentary. Except that the movie was bought by Magnolia Films who paid for the entire cost of the documentary, putting the campaign investment at zero cost for our client.- The movie sold for more than it cost to make.
Lo & Behold
案例简介：活动描述 -讲述世界上数字连接的令人信服的起源故事，以扩大对话。让它变大，很难避免。然后让他们自己寻找。-看哪: 互联世界的幻想诞生是为了引发关于互联网的力量和脆弱性的辩论。 -我们招募了传奇电影制作人沃纳 · 赫尔佐格来揭示互联世界: 好的和坏的，未来和过去,身体和情感。 -通过说明我们的生活如何绝对依赖于持续的连接，我们带来了保护我们所知世界的信息技术守护者。这部电影记录了这些人的重要工作，他们保持了我们现代生活的基本基础设施。 相关性 -- 这是一个机构为一个以前无聊的 b2b 客户创造的想法。它变成了一部电影，在最负盛名的电影节上放映，以超过制作成本的价格卖给了一家发行公司。在那之后，他被用来安排每个联系人和销售会议。客户有史以来最好的新业务工具。 -我们制作了一部关于互联网连接世界的专题纪录片。 -我们聘请了维尔纳 · 赫尔佐格，最具传奇色彩的说书人之一，以一种有趣的方式将这一点带入生活。 -我们利用好莱坞迫使高管们进行对话。 战略 -瞄准更广泛的受众，吸引 c 级技术人员和 IT 专业人员。-像埃隆 · 马斯克这样的先锋人物，通过领导关于连接的更大对话，打破传统 B2B 营销的限制。-探索当今互联世界的创新、进步、潜在危险和陷阱。 -将 Netscout 定位为所有保护我们互联世界的 “守护者” (IT 专业人员) 值得信赖的盟友。 结果 Lo & look 成为网上最受关注的纪录片之一。-它可以在网飞、 iTunes 、 Google Play 、 OnDemand 、 Xbox 、 Playstation 、 YouTube 上获得,亚马逊视频和 Vudu 还有更多的视频，这使得它的影响力变得不可思议。-《纽约时报》称它 “不可思议和不可抗拒”。“它在烂番茄和有线杂志上有 93%被认为是 “圣丹斯最激动人心的电影”。“-网络搜索从 25亿增长到 250亿。-客户收到的新业务咨询比 30 年多历史。-当玉兰影业购买了发行电影的权利时，他们支付了制作的全部费用，这使得交易结束后客户的成本为零! -事实上，这部电影的售价超过了制作成本。 执行 -Lo & look 在圣丹斯电影节首映，评论非同寻常。之后，科技、电影和新闻领域的主要记者看到了一场新闻发布会。 -围绕纪录片的活动将品牌和纪录片开始的对话/辩论联系起来。 -电影节后不久，白玉兰影业购买了这部纪录片的全球版权。 概要 -Netscout 是网络管理解决方案的市场领导者，但许多 c 级高管不明白他们的价值。-互联网安全决策仍然涉及它，但也包括其他部门的 C 级高管。-互联网安全合同每月最高可达 150,000.00 美元。一个新客户可以支付纪录片的全部费用。除了这部电影是由白玉兰电影公司购买的，他们支付了纪录片的全部费用，为我们的客户提供了零成本的竞选投资。这部电影的售价超过了制作成本。
Lo & Behold
案例简介：CampaignDescription - Tell the compelling origin story of digital connectivity in the world to broaden the conversation. Make it big and hard to avoid. Then get them searching for it by themselves. - Lo and Behold: Reveries of the Connected World was born to raise debate around the power and fragility of the internet.- We enlisted legendary filmmaker, Werner Herzog, to reveal the connected world: the good and bad, the future and past, the physical and emotional.- By illustrating how our lives are absolutely dependent on constant connectivity, we brought forth the IT guardians who secure the world as we know it.- The film documents the crucial work of these individuals who keep the essential infrastructure of our modern life running. Relevancy -- This was an idea created by an agency for a formerly boring b2b client. It turned into a movie, screened in the most prestigious film festival, sold to a distribution company for more than the production cost. And has been used to frame every contact point and sales meeting after that. Best new-business tool the client ever had.-We created a feature length documentary about the connected world of the internet.-We engaged Werner Herzog, one of the most legendary storytellers to bring this to life in an entertaining way.-We used Hollywood to force the conversation on executives. Strategy -Target a wider audience to attract c-level technology officers and IT professionals. - Feature pioneers like Elon Musk, and break the constraints of traditional B2B marketing, by leading a larger conversation about connectivity. - Lo & Behold explores innovations, advances, potential dangers and pitfalls of today’s connected world.- Position Netscout as the trusted ally to all “guardians” (IT professionals) who protect our connected world. Outcome Lo & Behold became one of the most watched documentaries online.- It became available on Netflix, iTunes, Google Play, OnDemand, Xbox, Playstation, YouTube, Amazon Video and Vudu among many more making its reach incredible.- The New York Times called it “Improbable and Irresistible.” It has a 93% on Rotten Tomatoes and Wired Magazine deemed it “The most exciting film at Sundance.”- Netscout searches grew from 2.5 billion to 25 billion.- The client received more new business inquiries than it had in its 30-year history. - When Magnolia Pictures bought the rights to distribute the movie they paid the ENTIRE COST of the production, making this a ZERO COST initiative for the client after the transaction!!!- In fact, the movie sold for more than it cost to make. Execution -Lo & Behold premiered at the Sundance Film Festival, with extraordinary reviews.-Directly after, a press showing was seen by leading journalists in the tech, cinematic and news fields.-The campaign surrounding the documentary connected the dots between the brand and the conversation/debate started by documentary.-Shortly after the festival, Magnolia Pictures purchased the worldwide rights to the documentary. Synopsis - Netscout is the market leader in network management solutions yet many c-level executives didn’t understand their value.- Internet security decisions still involve IT but also include C-Level Executives from other departments. - An internet security contract can cost up to $150,000.00/month. One new client could pay for the entire cost of the documentary. Except that the movie was bought by Magnolia Films who paid for the entire cost of the documentary, putting the campaign investment at zero cost for our client.- The movie sold for more than it cost to make.
Lo & look
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Lo & Behold
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