案例简介：摘要 Deichmann 为 2005/06 制定的新通信战略有助于进一步建立其质量证书，并保持销售增长。持续的质量庆祝活动成功地使质量与使用非常不同的鞋系列 (一些新的，一些现有的) 的四个不同的观众相关，而不会分割品牌或失去其价值凭证。它是在一个显然痴迷于价格的市场上做到这一点的。因此，德国和奥地利最大的鞋类零售商 Deichmann 的销售额创下历史新高。

案例简介：SUMMARY Deichmann’s new communications strategy for 2005/06 helped to build its quality credentials still further and sustained sales growth. The ‘Celebration of Quality’ campaign succeeded in making quality relevant to four disparate audiences using very different shoe ranges (some new, some existing) without fragmenting the brand or losing its value credentials. It did this in a market apparently obsessed with price. As a result, Deichmann --the biggest shoe retailer in Germany and Austria- recorded its highest ever sales.

脚1 | Feet 1: Stage 2

案例简介：摘要 Deichmann 为 2005/06 制定的新通信战略有助于进一步建立其质量证书，并保持销售增长。持续的质量庆祝活动成功地使质量与使用非常不同的鞋系列 (一些新的，一些现有的) 的四个不同的观众相关，而不会分割品牌或失去其价值凭证。它是在一个显然痴迷于价格的市场上做到这一点的。因此，德国和奥地利最大的鞋类零售商 Deichmann 的销售额创下历史新高。

脚1 | Feet 1: Stage 2

案例简介：SUMMARY Deichmann’s new communications strategy for 2005/06 helped to build its quality credentials still further and sustained sales growth. The ‘Celebration of Quality’ campaign succeeded in making quality relevant to four disparate audiences using very different shoe ranges (some new, some existing) without fragmenting the brand or losing its value credentials. It did this in a market apparently obsessed with price. As a result, Deichmann --the biggest shoe retailer in Germany and Austria- recorded its highest ever sales.

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脚1 | Feet 1: Stage 2

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