Chantal|海报/平面|广告营销案例【ADGuider广告指南】

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尚塔尔

案例简介：癌症是法国死亡的主要原因，现在被认为是国家优先事项 (癌症计划二)。在日益 “竞争” 的背景下，西甲反对癌症联盟 (对抗癌症联盟) 必须因其工作而引人注目、闻名和受到认可, 为了增加它在这个问题上的发言权。它必须进行有效的沟通，以确认其身份并刺激捐赠。主要特征-在创纪录的时间 (2 个月) 内进行的印刷活动，需要在机构中密集动员团队。-“非营利” 预算 (整个活动 8 个月的代理费为 20,000 欧元)。竞争将他们的提议限制在新闻活动的构思和实现上。所有互联网和电视行动都是由我们的机构发起和提议的。

尚塔尔

案例简介：Cancer is the leading cause of mortality in France and is now considered a national priority (Cancer Plan II). In an increasingly "competitive" context, La Ligue Contre le Cancer (The League Against Cancer) must be visible, renowned and recognized for its work, in order to increase its share of voice on the subject. It must communicate effectively in order to affirm its identity and also to stimulate donations. Principal Characteristics - A print campaign conducted in record time (2 months) requiring intensive mobilisation of teams in the agency. - A "non profit" budget (agency fees of 20,000 euros for the whole campaign spanning 8 months). - The competition confined their proposals to the conception and realisation of the press campaign. All the Internet and TV actions were initiated and proposed by our agency.