本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
用血支付
案例简介：相关性 这一行动通过与节日框架中的事业直接互动让人们参与进来: 通过在大型活动中献血来支持事业，主要由贴纸等小规模媒体支持, 国家血液中心附近的诊所海报、传单和户外广告,最重要的是止血带，它把节日参与者变成了大使，从而免费延长了我们的信息。 概要 事实: 罗马尼亚献血在欧洲排名倒数第二。只有 0.2% 的年轻人是积极的捐赠者。医院急需血液。洞察: 当涉及到献血者时，第一次是最难的。但是在看到这个过程有多容易后，年轻人更有可能成为定期捐赠者。这个想法是: 位于特兰西瓦尼亚的最大的音乐节 undared 与罗马尼亚国家输血研究所联手推出血液支付, 提供免费门票以换取献血的运动。因为我们在特兰西瓦尼亚，德古拉支持这项运动。 活动描述 位于特兰西瓦尼亚的最大音乐节 undared 与罗马尼亚国家输血研究所联手发起了 “用血付费” 运动，该运动提供了有吸引力的激励措施: 在布加勒斯特和克卢日-纳波卡的流动中心免费提供一天的捐款通行证,或者在罗马尼亚的 42 个捐赠中心之一，任何捐赠都有 30% 的门票折扣。因为它位于特兰西瓦尼亚，德古拉支持我们的运动。在所有售票点和捐赠中心都进行了血液支付。海报在社交媒体上被分享，而一些国际艺术家组成的节日系列促进了我们的事业，我们的信息得到了国家和国际媒体的关注，这进一步传播了信息。 结果 这场运动产生了 1000 多条国家和国际新闻，包括: 英国广播公司、 CNBC 、欧洲新闻、时代、卫报和许多其他新闻。总共产生了 1.431.571 欧元的媒体收入和 129.121.728 媒体印象。数百人排队献血。因此，一些输血中心不得不延长时间表。克卢日-纳波卡的地区医院没有地方放血袋了。 执行 位于特兰西瓦尼亚的最大音乐节 undared 与罗马尼亚国家输血研究所联手发起了 “用血付费” 运动，该运动提供了有吸引力的激励措施: 在布加勒斯特和克卢日-纳波卡的流动中心免费提供一天的捐款通行证,或者在罗马尼亚的 42 个捐赠中心之一，任何捐赠都有 30% 的门票折扣。因为它位于特兰西瓦尼亚，德古拉支持我们的运动。在所有售票点和捐赠中心都进行了血液支付。海报在社交媒体上被分享，而一些国际艺术家组成的节日系列促进了我们的事业，我们的信息得到了国家和国际媒体的关注，这进一步传播了信息。 战略 像大多数捐赠活动一样，我们没有试图为了献血而内疚或震惊人们，而是决定给年轻人一个有吸引力的激励。数不清的是，在德古拉土地特兰西瓦尼亚组织的最大音乐节，是接触罗马尼亚热爱音乐节的年轻人并将他们转化为定期献血者的绝佳机会。
用血支付
案例简介：Relevancy The action got involved people through direct interaction with the cause in the festival frame: through giving blood for supporting the cause inside a big event, supported mainly by small scale media such as stickers, in-clinic posters, flyers and outdoor ads near National Blood Centers, and most of all the tourniquets which turned the festival participants into ambassadors and thus prolonging our message for free. Synopsis The facts: Romania ranks second to last in Europe for donating blood. Only 0.2% of young people are active donors. Hospitals are in desperate need of blood.The insight: When it comes to blood donors, the first time is the hardest. But after seeing how easy the process is, young people are more likely to become regular donors.The idea: Untold, the biggest music festival located in Transylvania, joined forces with Romania’s National Institute for Blood Transfusions to launch Pay with Blood, a campaign that offers free tickets in exchange for blood donations. And because we’re in Transylvania, Dracula endorsed the campaign. Campaign Description Untold, the biggest music festival located in Transylvania, joined forces with Romania’s National Institute for Blood Transfusions to launch Pay with Blood, a campaign offering attractive incentives: a free one-day pass for donations in mobile centers in Bucharest and Cluj-Napoca, or a 30% ticket discount for any donation in one of the 42 donation centers in Romania.And because it was located in Transylvania, Dracula endorsed our campaign.Pay with blood was communicated in all the ticket selling points and donation centers. Posters were shared on social media, while some international artists form the festival line-up promoted our cause.Our message got the attention of national and international press, which took out message further. Outcome The campaign generated more than 1000 pieces of national and international news, including: BBC, CNBC, Euro News, TIME, the Guardian and many others. In total, it produced 1.431.571 euro in earned media and 129.121.728 media impressions.Hundreds of people queued to donate blood. As a result, some transfusion centers had to extend schedule. The regional hospital in Cluj-Napoca ran out of space for blood bags. Execution Untold, the biggest music festival located in Transylvania, joined forces with Romania’s National Institute for Blood Transfusions to launch Pay with Blood, a campaign offering attractive incentives: a free one-day pass for donations in mobile centers in Bucharest and Cluj-Napoca, or a 30% ticket discount for any donation in one of the 42 donation centers in Romania.And because it was located in Transylvania, Dracula endorsed our campaign.Pay with blood was communicated in all the ticket selling points and donation centers. Posters were shared on social media, while some international artists form the festival line-up promoted our cause.Our message got the attention of national and international press, which took out message further. Strategy Instead of trying to guilt or shock people in order to donate blood, like most donation campaigns, we decided to offer the young people an attractive incentive instead. UNTOLD, the biggest music festival organized in Transylvania, the land of Dracula, was the perfect opportunity to reach the festival-loving youth in Romania and to convert them into regular blood donors.
Pay With Blood
案例简介：相关性 这一行动通过与节日框架中的事业直接互动让人们参与进来: 通过在大型活动中献血来支持事业，主要由贴纸等小规模媒体支持, 国家血液中心附近的诊所海报、传单和户外广告,最重要的是止血带，它把节日参与者变成了大使，从而免费延长了我们的信息。 概要 事实: 罗马尼亚献血在欧洲排名倒数第二。只有 0.2% 的年轻人是积极的捐赠者。医院急需血液。洞察: 当涉及到献血者时，第一次是最难的。但是在看到这个过程有多容易后，年轻人更有可能成为定期捐赠者。这个想法是: 位于特兰西瓦尼亚的最大的音乐节 undared 与罗马尼亚国家输血研究所联手推出血液支付, 提供免费门票以换取献血的运动。因为我们在特兰西瓦尼亚，德古拉支持这项运动。 活动描述 位于特兰西瓦尼亚的最大音乐节 undared 与罗马尼亚国家输血研究所联手发起了 “用血付费” 运动，该运动提供了有吸引力的激励措施: 在布加勒斯特和克卢日-纳波卡的流动中心免费提供一天的捐款通行证,或者在罗马尼亚的 42 个捐赠中心之一，任何捐赠都有 30% 的门票折扣。因为它位于特兰西瓦尼亚，德古拉支持我们的运动。在所有售票点和捐赠中心都进行了血液支付。海报在社交媒体上被分享，而一些国际艺术家组成的节日系列促进了我们的事业，我们的信息得到了国家和国际媒体的关注，这进一步传播了信息。 结果 这场运动产生了 1000 多条国家和国际新闻，包括: 英国广播公司、 CNBC 、欧洲新闻、时代、卫报和许多其他新闻。总共产生了 1.431.571 欧元的媒体收入和 129.121.728 媒体印象。数百人排队献血。因此，一些输血中心不得不延长时间表。克卢日-纳波卡的地区医院没有地方放血袋了。 执行 位于特兰西瓦尼亚的最大音乐节 undared 与罗马尼亚国家输血研究所联手发起了 “用血付费” 运动，该运动提供了有吸引力的激励措施: 在布加勒斯特和克卢日-纳波卡的流动中心免费提供一天的捐款通行证,或者在罗马尼亚的 42 个捐赠中心之一，任何捐赠都有 30% 的门票折扣。因为它位于特兰西瓦尼亚，德古拉支持我们的运动。在所有售票点和捐赠中心都进行了血液支付。海报在社交媒体上被分享，而一些国际艺术家组成的节日系列促进了我们的事业，我们的信息得到了国家和国际媒体的关注，这进一步传播了信息。 战略 像大多数捐赠活动一样，我们没有试图为了献血而内疚或震惊人们，而是决定给年轻人一个有吸引力的激励。数不清的是，在德古拉土地特兰西瓦尼亚组织的最大音乐节，是接触罗马尼亚热爱音乐节的年轻人并将他们转化为定期献血者的绝佳机会。
Pay With Blood
案例简介：Relevancy The action got involved people through direct interaction with the cause in the festival frame: through giving blood for supporting the cause inside a big event, supported mainly by small scale media such as stickers, in-clinic posters, flyers and outdoor ads near National Blood Centers, and most of all the tourniquets which turned the festival participants into ambassadors and thus prolonging our message for free. Synopsis The facts: Romania ranks second to last in Europe for donating blood. Only 0.2% of young people are active donors. Hospitals are in desperate need of blood.The insight: When it comes to blood donors, the first time is the hardest. But after seeing how easy the process is, young people are more likely to become regular donors.The idea: Untold, the biggest music festival located in Transylvania, joined forces with Romania’s National Institute for Blood Transfusions to launch Pay with Blood, a campaign that offers free tickets in exchange for blood donations. And because we’re in Transylvania, Dracula endorsed the campaign. Campaign Description Untold, the biggest music festival located in Transylvania, joined forces with Romania’s National Institute for Blood Transfusions to launch Pay with Blood, a campaign offering attractive incentives: a free one-day pass for donations in mobile centers in Bucharest and Cluj-Napoca, or a 30% ticket discount for any donation in one of the 42 donation centers in Romania.And because it was located in Transylvania, Dracula endorsed our campaign.Pay with blood was communicated in all the ticket selling points and donation centers. Posters were shared on social media, while some international artists form the festival line-up promoted our cause.Our message got the attention of national and international press, which took out message further. Outcome The campaign generated more than 1000 pieces of national and international news, including: BBC, CNBC, Euro News, TIME, the Guardian and many others. In total, it produced 1.431.571 euro in earned media and 129.121.728 media impressions.Hundreds of people queued to donate blood. As a result, some transfusion centers had to extend schedule. The regional hospital in Cluj-Napoca ran out of space for blood bags. Execution Untold, the biggest music festival located in Transylvania, joined forces with Romania’s National Institute for Blood Transfusions to launch Pay with Blood, a campaign offering attractive incentives: a free one-day pass for donations in mobile centers in Bucharest and Cluj-Napoca, or a 30% ticket discount for any donation in one of the 42 donation centers in Romania.And because it was located in Transylvania, Dracula endorsed our campaign.Pay with blood was communicated in all the ticket selling points and donation centers. Posters were shared on social media, while some international artists form the festival line-up promoted our cause.Our message got the attention of national and international press, which took out message further. Strategy Instead of trying to guilt or shock people in order to donate blood, like most donation campaigns, we decided to offer the young people an attractive incentive instead. UNTOLD, the biggest music festival organized in Transylvania, the land of Dracula, was the perfect opportunity to reach the festival-loving youth in Romania and to convert them into regular blood donors.
用血支付
暂无简介
Pay With Blood
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
