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Pint块
案例简介：说到酒后驾车，年轻人不听政府的话。但他们会听同伴的话。因此，VMLY & R创建了Pint Block-60种方法来阻止你的伴侣拥有一品脱和方向盘。对于每个月在酒后驾驶事故中丧生或重伤的年轻人来说，这是一个Pint Block。海报、啤酒席和酒吧跑步者被分发到酒吧、音乐场所、足球和板球俱乐部以及健身房。Pint Block给了队友们有趣的、不敬的方式来解决棘手的情况，证明幽默通常是提出严肃观点的最佳方式。
Pint块
案例简介：When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So, VMLY&R created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point.
Pint Block
案例简介：说到酒后驾车，年轻人不听政府的话。但他们会听同伴的话。因此，VMLY & R创建了Pint Block-60种方法来阻止你的伴侣拥有一品脱和方向盘。对于每个月在酒后驾驶事故中丧生或重伤的年轻人来说，这是一个Pint Block。海报、啤酒席和酒吧跑步者被分发到酒吧、音乐场所、足球和板球俱乐部以及健身房。Pint Block给了队友们有趣的、不敬的方式来解决棘手的情况，证明幽默通常是提出严肃观点的最佳方式。
Pint Block
案例简介：When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So, VMLY&R created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point.
Pint块
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Pint Block
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基本信息
- 广告战役： #Department for Transport-平面-90210#
- 广告品牌： Department For Transport
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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