Grocery shopping... as just another errand? Couldn't be us! Buckle up, because Lidl US is here to take your tastebuds on a joyride through the aisles, offering the highest quality products at the lowest prices. We see beyond the milk, bread, and produce — we see a chance to revamp your fridge and your finances. Lidl US cares for your wallet like you care for a carton of eggs. With such unbeatable savings, you'll be able to fill your cart without breaking the bank (or even an egg). In case it wasn't clear enough, here at Lidl US, we're OBSESSED with our assortment. The proof is quite literally in our pudding. It's also in our tiramisu. And in our pizza dough, fresh produce, mouthwatering donuts… you get the idea. From imported cheeses to fresh meats and seafood, you'll get to experience the quality we're famous for in Europe — without using your passport. "The Lidl brand is bold and distinctive. It represents a truly bespoke experience that's only available at our stores," said Michael Chao, Vice President of Marketing at Lidl US. "This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices." We know what you're thinking: Yes, it is possible to fall in love with your local grocery store; but only if it's Lidl US, The Super-EST Market! Ready to join The Super-EST Market squad? Check out our weekly savings and surprises at Lidl.com and follow us on your favorite social media channels for what's new @lidlus.