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每个音高
案例简介：目标: 拥有棒球，并为棒球创造兴奋。反过来，将迪克的体育用品定位为游戏的行业专家。执行: 我们想打破越来越多的误解，棒球是无聊的。这让我们更仔细地观察了普通观察者认为游戏最无聊的方面 -- 球场之间的时间 -- 真正的棒球运动员理解一个复杂的战略和重要的阶段。这就是为什么我们每次投球，因为当球不在时，棒球比赛仍然在进行。
每个音高
案例简介：OBJECTIVE: Own, and create excitement for, baseball. In turn, positioning Dick’s Sporting Goods as the industry expert on the game. EXECUTION: We wanted to shatter the growing misconception that baseball is boring. Which lead us to take a closer look at what average observers believe to be the dullest aspect of the game – the time between pitches – where true ballplayers understand an intricately strategic and important phase to exist. Which is exactly why we made EVERY PITCH, because when the ball is not in play, the game of baseball is still very much being played.
Every Pitch
案例简介：目标: 拥有棒球，并为棒球创造兴奋。反过来，将迪克的体育用品定位为游戏的行业专家。执行: 我们想打破越来越多的误解，棒球是无聊的。这让我们更仔细地观察了普通观察者认为游戏最无聊的方面 -- 球场之间的时间 -- 真正的棒球运动员理解一个复杂的战略和重要的阶段。这就是为什么我们每次投球，因为当球不在时，棒球比赛仍然在进行。
Every Pitch
案例简介：OBJECTIVE: Own, and create excitement for, baseball. In turn, positioning Dick’s Sporting Goods as the industry expert on the game. EXECUTION: We wanted to shatter the growing misconception that baseball is boring. Which lead us to take a closer look at what average observers believe to be the dullest aspect of the game – the time between pitches – where true ballplayers understand an intricately strategic and important phase to exist. Which is exactly why we made EVERY PITCH, because when the ball is not in play, the game of baseball is still very much being played.
每个音高
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Every Pitch
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基本信息
- 广告战役： #Dick's Sporting Goods-影视-2376#
- 广告品牌： Dick's Sporting Goods
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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