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世界自然基金会: 第六次灭绝
案例简介：
世界自然基金会: 第六次灭绝
案例简介：
WWF: 6th Extinction
案例简介：
WWF: 6th Extinction
案例简介：
世界自然基金会: 第六次灭绝
暂无简介
WWF: 6th Extinction
暂无简介
基本信息
综合评分
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已有{{caseInfo.tatolPeople}}人评分
创意
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文案
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视觉
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创作者
广告公司：
McCann Worldgroup
,
Warsaw
,
Poland
案例详情
"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born.
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