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案例简介：从有史以来最杰出的冠军联赛赛季的余烬中，一个真相浮出水面。你就是不能写这些东西。因此，我们汇集了数据领域最大的大脑 -- 谷歌云、Opta和Squawka -- 去做不可思议的事情。使用人工智能和大数据来编写整个2019/20赛季的脚本，甚至还没有踢过球。结果？一份长达60页的档案，引发了一场全球性的辩论，这是足球界从未见过的。首先发布给专家，玩家和记者，然后发布给全世界。对话爆发，将一场全国性的运动变成了44个国家的全球辩论。一场竞选活动搜索的不仅仅是英国退欧、鲍里斯和梦幻足球。导致30% 多个BT Sport订阅，而2018年预算仅为26%。由英国Wunderman Thompson为BT Sport创建的综合广告，类别为: 媒体。
无脚本
案例简介：From the embers of the most remarkable Champions League season ever, a truth emerged. You just can’t write this stuff. So, we brought together the biggest brains in data - Google Cloud, Opta and Squawka - to do the unthinkable. Use Artificial Intelligence and big data to script the entire 2019/20 season, before a ball had even been kicked. The result? A 60-page dossier that ignited a global debate like nothing the football community had seen before. Released first to pundits, players and journalists, and then, to the world. The conversation erupted, turning a national campaign into a global debate in 44 countries. A campaign searched more than Brexit, Boris and Fantasy Football. Leading to 30% more BT Sport subscriptions, with just 26% of 2018 budget. Integrated advertisement created by Wunderman Thompson, United Kingdom for BT Sport, within the category: Media.
Unscripted
案例简介：从有史以来最杰出的冠军联赛赛季的余烬中，一个真相浮出水面。你就是不能写这些东西。因此，我们汇集了数据领域最大的大脑 -- 谷歌云、Opta和Squawka -- 去做不可思议的事情。使用人工智能和大数据来编写整个2019/20赛季的脚本，甚至还没有踢过球。结果？一份长达60页的档案，引发了一场全球性的辩论，这是足球界从未见过的。首先发布给专家，玩家和记者，然后发布给全世界。对话爆发，将一场全国性的运动变成了44个国家的全球辩论。一场竞选活动搜索的不仅仅是英国退欧、鲍里斯和梦幻足球。导致30% 多个BT Sport订阅，而2018年预算仅为26%。由英国Wunderman Thompson为BT Sport创建的综合广告，类别为: 媒体。
Unscripted
案例简介：From the embers of the most remarkable Champions League season ever, a truth emerged. You just can’t write this stuff. So, we brought together the biggest brains in data - Google Cloud, Opta and Squawka - to do the unthinkable. Use Artificial Intelligence and big data to script the entire 2019/20 season, before a ball had even been kicked. The result? A 60-page dossier that ignited a global debate like nothing the football community had seen before. Released first to pundits, players and journalists, and then, to the world. The conversation erupted, turning a national campaign into a global debate in 44 countries. A campaign searched more than Brexit, Boris and Fantasy Football. Leading to 30% more BT Sport subscriptions, with just 26% of 2018 budget. Integrated advertisement created by Wunderman Thompson, United Kingdom for BT Sport, within the category: Media.
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Unscripted
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