Obsession For Smoothness|短视频|广告营销案例【ADGuider广告指南】

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对光滑的痴迷

案例简介：概要双 A 是世界级的造纸制造商。我们的挑战是通过一个艺术项目来展示印刷的平滑性。用印刷制作音乐视频。我们开发了一个高度先进的系统，可以同时打印 567 台打印机，为乐队表演和互动制作背景，这是世界上第一个 “纸质地图”。" 结果在短短两周内观看 1000万次。艺术项目的兴奋在世界范围内被分享。这段视频被用作教育工具，让孩子们意识到他们可以用他们正在学习的东西做什么。执行用印刷制作音乐视频。我们开发了一个高度先进的系统，可以同时打印 567 台打印机，为乐队表演和互动制作背景，这是世界上第一个 “纸质地图”。 “乐队的运动和打印输出需要同步才能在相机中有一个故事。BTS 视频显示 “纸质地图” 是为 real 完成的，这是我们视频中最重要的元素。所有的文件都要回收，然后送到绿色和平组织。活动描述与一家向 130 个国家发行的全球造纸公司 Double A 一起，我们想展示他们的纸张有多流畅。为此，我们决定制作一件标志性的艺术品，展示他们纸张的平滑度。

对光滑的痴迷

案例简介：Synopsis Double A is a world-class paper manufacturer. Our challenge was to demonstrate the smoothness of printing through an art project. To make a music video with printing. We developed a highly advanced system to print out 567 printers at the same time to make a background for the band to perform and interact with, the world’s first “Paper Mapping.” Outcome And… 10 million views in just 2 weeks. The excitement of the art project was shared worldwide. The video has been used as an educational tool for children to realize what they can do with what they are learning. Execution To make a music video with printing. We developed a highly advanced system to print out 567 printers at the same time to make a background for the band to perform and interact with, the world’s first “Paper Mapping.” The band’s movement and the printouts needed to be in sync to have a story in camera. BTS videos revealed the “Paper Mapping” was done for real which was the most important element for our video. All of the papers to be recycled and proceeds to go to Greenpeace. CampaignDescription Together with Double A, a worldwide paper company distributing to 130 countries, we wanted to show how smooth their paper is. To do so, we decided to make an iconic art piece that demonstrates the smoothness of their paper.