本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
从平淡到品牌
案例简介：从平淡到品牌; 乳制品委员会如何展示它是由白色材料制成的 2000年-2001 的白色填料运动极大地改善了牛奶的命运。对牛奶及其消费者形象的强烈洞察导致了一个强大的创意和媒体策略，使用了前所未有的传播渠道，从电视和广播到包装, 牛奶卡车，甚至农民的田地。这使得这项运动的效率比预期的高 4 倍，让农民和奶牛场获得 8.2 亿英镑的投资回报。
从平淡到品牌
案例简介：From Bland to Brand; how The Dairy Council showed it was made of The White Stuff âThe White Stuffâ campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmersâ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
From Bland To Brand
案例简介：从平淡到品牌; 乳制品委员会如何展示它是由白色材料制成的 2000年-2001 的白色填料运动极大地改善了牛奶的命运。对牛奶及其消费者形象的强烈洞察导致了一个强大的创意和媒体策略，使用了前所未有的传播渠道，从电视和广播到包装, 牛奶卡车，甚至农民的田地。这使得这项运动的效率比预期的高 4 倍，让农民和奶牛场获得 8.2 亿英镑的投资回报。
From Bland To Brand
案例简介：From Bland to Brand; how The Dairy Council showed it was made of The White Stuff âThe White Stuffâ campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmersâ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
从平淡到品牌
暂无简介
From Bland To Brand
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
