The Great American Bacon Barter (Oscar Mayer)|短视频|广告营销案例【ADGuider广告指南】

伟大的美国培根易货 (奥斯卡 · 迈尔)

案例简介：故事目标奥斯卡 · 梅耶尔的名字在培根游戏中是众所周知的，但是当该品牌宣布计划发布他们新的屠夫厚切培根产品时，我们知道我们手上有很大的东西。厚，美味，完全坏屁股，我们知道产品是一样好的黄金。我们所要做的就是证明这一点。战略我们知道人们喜欢培根 -- 也喜欢在网上谈论它。我们也知道我们的熏肉比其他熏肉更重要。这种培根确实是黄金标准，所以我们问自己: 如果我们用奥斯卡 · 梅耶尔的屠夫厚切培根作为货币呢？从那里，伟大的美国培根易货公司诞生了。通过这场体验式的和社会驱动的运动，我们前所未有地利用了美国对培根的无限热爱: 通过有史以来最美味、最搞笑的公路旅行。一个人，一个任务，和一辆装满了 3,000镑肉店厚切培根的拖车。哦，我们有没有提到他不带现金或信用卡旅行？我们邀请美国跟随培根爱好者和喜剧演员乔希 · 桑基，他带着我们的坏屁股屠夫厚切培根的拖车开车穿越全国。一个让他的头休息的地方，晚餐和牙膏都需要用熏肉来促成。在《伟大的美国培根易货》中，乔希在奥斯卡 · 梅耶尔社交媒体网站 (@ BaconBarter 和 youtube.com/OscarMayer) 分享实时视频、文本和图片更新。除了与影响者和主要新闻媒体分享他的经验，我们还与领先的数字生活方式出版物 Thrillist 合作，提供一个专门的网站，提供每日 “培根易货” 更新, 社会跟踪桑基的冒险在整个行程，和培根肉，让球迷知道有多少块培根留给易货。结果这个国家得了培根热。《纽约时报》、《赫芬顿邮报》、《 Mashable 》、《广告周》、《 CNBC 》和《雅虎!举几个例子。有一次，“培根易货” 每 60 秒在网上被提及一次。

伟大的美国培根易货 (奥斯卡 · 迈尔)

案例简介：Story Objective The Oscar Mayer name is well-known in the bacon game, but when the brand announced plans to release their new Butcher Thick Cut Bacon product, we knew had something big on our hands. Thick, delicious and totally bad-ass, we know the product was as good as gold. All we had to do was prove it. Strategy We knew that people love bacon – and love to talk about it online. We also knew that our bacon was a cut above the rest. This bacon is truly the gold standard, so we asked ourselves: What if we used Oscar Mayer’s Butcher Thick Cut Bacon as currency? From there, the Great American Bacon Barter was born. Through this experiential and socially-driven campaign, we’re tapping into America’s boundless love for bacon like never before: through the tastiest, meatiest, most hilarious road trip ever. One man, one mission, and a trailer filled with 3,000 pounds of Butcher Thick Cut Bacon. Oh, and did we mention that he’s making the trip without cash or credit cards? We’ve invited America to follow bacon-lover and comedian Josh Sankey as he drives across the country with only a trailer of our bad-ass Butcher Thick Cut Bacon to get by. A place to rest his head, dinner and toothpaste will all need to be brokered using – you guessed it – bacon. During The Great American Bacon Barter, Josh is sharing real-time video, text and picture updates across the Oscar Mayer social media properties (@BaconBarter and youtube.com/OscarMayer). In addition to sharing his experience with influencers and major news outlets, we also partnered with leading digital lifestyle publication Thrillist to offer a dedicated website featuring daily “Bacon Barter” updates, social tracking of Sankey’s adventures throughout the trip, and the Bacon Meater, which let fans know how many bricks of bacon were left for bartering. Results The nation caught bacon fever. Josh’s journey was covered by the New York Times, Huffington Post, Mashable, Ad Week, CNBC and Yahoo! to name a few. At one point “Bacon Barter” was mentioned every 60 seconds online.