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互联网记得
案例简介：互联网记忆是一项旨在鼓励澳大利亚年轻饮酒者对酒精采取负责任态度的运动。该活动采取了一个互动的 AR 画廊的形式，展示了互联网回归生活中最 “简单” 的时刻。该活动通过一个公共艺术展览启动，该展览由五个石头基座组成，参观多个夜生活目的地，每个基座都包含令人惊讶的增强现实体验。一旦数字体验被激活，一尊描绘令人尴尬的醉酒情况的青铜雕像就会出现在手机屏幕上，画外音讲述了这个故事 -- 就像全球艺术画廊中的那些故事一样。这项运动提醒年轻饮酒者，一旦他们的醉酒滑稽动作被上传到网上，他们就永远在那里。因为他们的宿醉可能只持续一天，但他们的声誉可能永远被毁。澳大利亚 BBDO 为 DrinkWise 制作的综合广告，类别为: 公共利益、非政府组织。
互联网记得
案例简介：The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever. Integrated advertisement created by BBDO, Australia for DrinkWise, within the category: Public Interest, NGO.
The internet remembers
案例简介：互联网记忆是一项旨在鼓励澳大利亚年轻饮酒者对酒精采取负责任态度的运动。该活动采取了一个互动的 AR 画廊的形式，展示了互联网回归生活中最 “简单” 的时刻。该活动通过一个公共艺术展览启动，该展览由五个石头基座组成，参观多个夜生活目的地，每个基座都包含令人惊讶的增强现实体验。一旦数字体验被激活，一尊描绘令人尴尬的醉酒情况的青铜雕像就会出现在手机屏幕上，画外音讲述了这个故事 -- 就像全球艺术画廊中的那些故事一样。这项运动提醒年轻饮酒者，一旦他们的醉酒滑稽动作被上传到网上，他们就永远在那里。因为他们的宿醉可能只持续一天，但他们的声誉可能永远被毁。澳大利亚 BBDO 为 DrinkWise 制作的综合广告，类别为: 公共利益、非政府组织。
The internet remembers
案例简介：The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever. Integrated advertisement created by BBDO, Australia for DrinkWise, within the category: Public Interest, NGO.
互联网记得
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The internet remembers
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基本信息
- 广告战役： #The internet remembers#
- 广告品牌： DrinkWise
- 发布日期： 2019-02-01
- 行业领域： 生活服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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