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准备好娱乐
案例简介：乐高乐园®公园通过 BMB 发起全球广告活动 BMB 为乐高乐园创建了一个全球广告活动®公园将它们定位为孩子们去释放想象力的地方。 电视广告将于 3月16日播出，将覆盖英国、美国、阿联酋、日本、马来西亚和其他欧洲国家，将展示乐高乐园如何提供不仅仅是景点和酒店。主品牌点遵循一个乐高乐园公园管理员的虚构故事，他睡过头了，必须得到公园和所有友好的乐高®为当天的第一个客人做好准备。 乐高乐园全球营销总监保罗 · 哈维 (Paul Harvey) 表示: “参观乐高乐园就像走进一个真人大小的乐高玩具盒，在那里你最喜欢的所有套装都栩栩如生。对于家庭来说，参观的前景充满了兴奋、好奇和想象力，他们会遇到什么。在我们的第二个品牌活动中, 我们想在公园开放前讲述我们的乐高模型栩栩如生的故事 -- 从一只巨大的多色乐高章鱼到一只小小的乐高青蛙 -- 让我们一瞥这个令人敬畏的世界当他们参观时，整个家庭都将成为游戏的一部分。” BMB 创意总监西蒙 · 希普韦尔和马特 · 帕姆补充道: “基于上次乐高乐园活动的童话品质, 我们需要创造那种只有在乐高主题公园才能找到的奇迹和规模感。在这场不可思议的战役中，最难的部分是在拍摄过程中控制美妙的乐高乐园角色。幸运的是，我们有公园管理员在那里帮助我们。" 编辑注意事项 乐高、乐高标志、砖块和旋钮配置、迷你图、得宝和乐高乐园是乐高集团的商标。©2018 乐高集团。 · 有八个乐高乐园®世界公园-乐高乐园®丹麦比隆，乐高乐园®加州乐高乐园®佛罗里达，乐高乐园®德国，乐高乐园®迪拜，乐高乐园®马来西亚和乐高乐园®日本 梅林娱乐有限公司是基于位置的家庭娱乐的全球领导者。作为欧洲排名第一和世界上第二大旅游景点运营商，梅林现在在 24 个国家和 4 个大陆经营 100 多个景点、 13 家酒店和 5 个度假村。该公司的目标是通过其标志性的全球和本地品牌，以及其 c.27000 员工 (旺季) 的承诺和热情，为全球 6000万多名游客提供难忘的体验。访问 www.merlinentertainments.biz 了解更多信息。
准备好娱乐
案例简介：LEGOLAND® PARKS LAUNCH GLOBAL AD CAMPAIGN THROUGH BMB BMB has created a global ad campaign for LEGOLAND® Parks that positions them as THE place for children to go to unlock their imagination. The TV ad, which breaks on 16th March and will run across the UK, USA, UAE, Japan, Malaysia and other European countries, will show how LEGOLAND offers more than just attractions and hotels. The master brand spot follows the fictional story of a LEGOLAND Park Warden who has overslept and has to get the park and all its friendly LEGO® characters ready for the first guests of the day. Paul Harvey, Global Marketing Director of LEGOLAND Parks, said: “A visit to LEGOLAND is like stepping into a life-size LEGO toy box, where all of your favourite sets are brought to life. For families, the prospect of visiting is full of excitement, wonder and imagination at what they’ll encounter. In our second brand campaign, we wanted to tell the story of our LEGO models coming to life before the park opens - from a giant multi-coloured LEGO Octopus to a tiny LEGO frog – and give a glimpse of the awesome world of play that the whole family will be a part of when they visit.” Simon Hipwell and Matt Pam, creative directors at BMB, added: “Building on the fairy tale quality of the last LEGOLAND Parks campaign, we needed to create that same sense of wonder and scale that can only be found at a LEGOLAND theme park. The hardest part of working on this incredible campaign was keeping the wonderful LEGOLAND characters in check during the shoot. Luckily, we had our Park Warden there to help us.” NOTE TO EDITORS · LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, DUPLO and LEGOLAND are trademarks of the LEGO Group. © 2018 The LEGO Group. · There are eight LEGOLAND® parks in the world – LEGOLAND® Billund in Denmark, LEGOLAND® California, LEGOLAND® Florida, LEGOLAND® Deutschland in Germany, LEGOLAND® Dubai, LEGOLAND® Malaysia and LEGOLAND® Japan · Merlin Entertainments plc is a global leader in location based, family entertainment. As Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates over 100 attractions, 13 hotels and 5 holiday villages in 24 countries and across 4 continents. The company aims to deliver memorable experiences to its more than 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its c.27,000 employees (peak season). Visit www.merlinentertainments.biz for more information.
Get Ready For Fun
案例简介：乐高乐园®公园通过 BMB 发起全球广告活动 BMB 为乐高乐园创建了一个全球广告活动®公园将它们定位为孩子们去释放想象力的地方。 电视广告将于 3月16日播出，将覆盖英国、美国、阿联酋、日本、马来西亚和其他欧洲国家，将展示乐高乐园如何提供不仅仅是景点和酒店。主品牌点遵循一个乐高乐园公园管理员的虚构故事，他睡过头了，必须得到公园和所有友好的乐高®为当天的第一个客人做好准备。 乐高乐园全球营销总监保罗 · 哈维 (Paul Harvey) 表示: “参观乐高乐园就像走进一个真人大小的乐高玩具盒，在那里你最喜欢的所有套装都栩栩如生。对于家庭来说，参观的前景充满了兴奋、好奇和想象力，他们会遇到什么。在我们的第二个品牌活动中, 我们想在公园开放前讲述我们的乐高模型栩栩如生的故事 -- 从一只巨大的多色乐高章鱼到一只小小的乐高青蛙 -- 让我们一瞥这个令人敬畏的世界当他们参观时，整个家庭都将成为游戏的一部分。” BMB 创意总监西蒙 · 希普韦尔和马特 · 帕姆补充道: “基于上次乐高乐园活动的童话品质, 我们需要创造那种只有在乐高主题公园才能找到的奇迹和规模感。在这场不可思议的战役中，最难的部分是在拍摄过程中控制美妙的乐高乐园角色。幸运的是，我们有公园管理员在那里帮助我们。" 编辑注意事项 乐高、乐高标志、砖块和旋钮配置、迷你图、得宝和乐高乐园是乐高集团的商标。©2018 乐高集团。 · 有八个乐高乐园®世界公园-乐高乐园®丹麦比隆，乐高乐园®加州乐高乐园®佛罗里达，乐高乐园®德国，乐高乐园®迪拜，乐高乐园®马来西亚和乐高乐园®日本 梅林娱乐有限公司是基于位置的家庭娱乐的全球领导者。作为欧洲排名第一和世界上第二大旅游景点运营商，梅林现在在 24 个国家和 4 个大陆经营 100 多个景点、 13 家酒店和 5 个度假村。该公司的目标是通过其标志性的全球和本地品牌，以及其 c.27000 员工 (旺季) 的承诺和热情，为全球 6000万多名游客提供难忘的体验。访问 www.merlinentertainments.biz 了解更多信息。
Get Ready For Fun
案例简介：LEGOLAND® PARKS LAUNCH GLOBAL AD CAMPAIGN THROUGH BMB BMB has created a global ad campaign for LEGOLAND® Parks that positions them as THE place for children to go to unlock their imagination. The TV ad, which breaks on 16th March and will run across the UK, USA, UAE, Japan, Malaysia and other European countries, will show how LEGOLAND offers more than just attractions and hotels. The master brand spot follows the fictional story of a LEGOLAND Park Warden who has overslept and has to get the park and all its friendly LEGO® characters ready for the first guests of the day. Paul Harvey, Global Marketing Director of LEGOLAND Parks, said: “A visit to LEGOLAND is like stepping into a life-size LEGO toy box, where all of your favourite sets are brought to life. For families, the prospect of visiting is full of excitement, wonder and imagination at what they’ll encounter. In our second brand campaign, we wanted to tell the story of our LEGO models coming to life before the park opens - from a giant multi-coloured LEGO Octopus to a tiny LEGO frog – and give a glimpse of the awesome world of play that the whole family will be a part of when they visit.” Simon Hipwell and Matt Pam, creative directors at BMB, added: “Building on the fairy tale quality of the last LEGOLAND Parks campaign, we needed to create that same sense of wonder and scale that can only be found at a LEGOLAND theme park. The hardest part of working on this incredible campaign was keeping the wonderful LEGOLAND characters in check during the shoot. Luckily, we had our Park Warden there to help us.” NOTE TO EDITORS · LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, DUPLO and LEGOLAND are trademarks of the LEGO Group. © 2018 The LEGO Group. · There are eight LEGOLAND® parks in the world – LEGOLAND® Billund in Denmark, LEGOLAND® California, LEGOLAND® Florida, LEGOLAND® Deutschland in Germany, LEGOLAND® Dubai, LEGOLAND® Malaysia and LEGOLAND® Japan · Merlin Entertainments plc is a global leader in location based, family entertainment. As Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates over 100 attractions, 13 hotels and 5 holiday villages in 24 countries and across 4 continents. The company aims to deliver memorable experiences to its more than 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its c.27,000 employees (peak season). Visit www.merlinentertainments.biz for more information.
准备好娱乐
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Get Ready For Fun
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