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案例简介:
案例简介:
Bennison Baby Pajamas: Baby Care Wear
案例简介:
Bennison Baby Pajamas: Baby Care Wear
案例简介:
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Bennison Baby Pajamas: Baby Care Wear
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基本信息
- 广告品牌: Bennison
- 发布日期: 2016-04
- 行业领域: 服装配饰 , 生活服务 , NGO , 医疗/护理 , 公共事业 , 穿着/装扮
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
From the moment a baby is born, their temperature dangerously fluctuates when unclothed – even in warmer climates – putting them at risk of hypothermia and possibly death. Bennison, a maker of high-end children’s sleepwear, set out to make a difference in a new way. With each sale, Bennison donates and delivers pajamas to impoverished countries around the world. And because hygiene is essential, keeping pajamas clean and germ-free is equally important. Our objective is to help mothers not only keep newborns warm, but keep some of the infants most at risk warm, clean and safe. Many impoverished areas, such as Liberia, lack access to anything but communal bar soap to clean the donated pajamas – which actually spreads germs rather than eliminates them. That’s why we created the "Baby Care Wear" package. Each pajama is wrapped in a package made entirely of water-soluble, non-toxic, biodegradable soap paper. Simply tear off a square and drop it in a pail of water. There is enough soap paper to keep infants clean during the first delicate months of their lives. Even the ink washes away since it’s the same kind hospitals use for baby footprints. The soap-packaged pajamas were distributed to Western Africa, and women’s shelters in the U.S.
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