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为什么麻烦？在你的手机里!
案例简介：学分
为什么麻烦？在你的手机里!
案例简介：Credits
Why The Hassle? It's In Your Phone!
案例简介：学分
Why The Hassle? It's In Your Phone!
案例简介：Credits
为什么麻烦？在你的手机里!
暂无简介
Why The Hassle? It's In Your Phone!
暂无简介
基本信息
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创作者
案例详情
In a country where the use of cash predominates, persuading a nation to alter its payment habits poses a considerable challenge and this was the hurdle we faced when initiating this 360 campaign. In collaboration with the Ministry of Electricity, Switch has strategically planned the introduction of a new method for paying electricity bills. This involves utilizing the ministry's application and point-of-sale (POS) devices available in their directories. Our approach was grounded in local insights, addressing the daily challenges faced by the target and presenting a solution through a clear and locally resonant message. The campaign achieved notable success in its initial two weeks with +21K app downloads.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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