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哈尔滨啤酒: BBH亚太区的幸福无国界
案例简介:
哈尔滨啤酒: BBH亚太区的幸福无国界
案例简介:
Harbin Beer: Happiness Without Borders by BBH Asia Pacific
案例简介:
Harbin Beer: Happiness Without Borders by BBH Asia Pacific
案例简介:
哈尔滨啤酒: BBH亚太区的幸福无国界
暂无简介
Harbin Beer: Happiness Without Borders by BBH Asia Pacific
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Harbin Beer and BBH has created a campaign to connect communities through sport – organising actual sporting matches played across the border lines of China – the country with the most neighbouring countries of anywhere in the world. This has culminated in a powerful short film "Happiness Without Borders" that is released TODAY.To truly prove how sport can unite us, Harbin Beer embarked on a massive 30 day journey that saw China play basketball with Myanmar, football with Mongolia, table tennis with Russia, cycling with Kazahkstan and paddle-boarding with Vietnam. All played across physical border lines. CreditsClient: Harbin Beer - Joseph Lee, Verity ZhangChief Creative Officer: Johnny TanGroup Creative Director: Yinbo MaAssistant Creative Director: Haoxi LvArt Director: Lyon LiaoCopywriter: August CaoAccount Service: Elvis Li, Rei Zhang, Ryan Law, Cobain ChengAgency producer: Weisian Lee, Mo Chan, Hon Foong WooStrategic Planner: Matt NolanOther Partner AgenciesProduction House: MICDirector: Lin LiuProduction house EP: Lanny DongMusic Company: Fantasy MusicComposer: Chris ChowAudio Mix: Fantasy MusicProducer: Yulane Tsai
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