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和你的花园一起成长。
案例简介：传统园丁的顶级品牌 GARDENA 也想解决潜在的城市园丁。想法: 城市园艺和街头艺术来自类似的亚文化背景: 对街头艺术感兴趣的人也可能对城市园艺感兴趣，反之亦然。因此，以他们的美学和规范进行交流，会比经典的广告牌产生更大的影响。解决方案: 一幅巨大的壁画 (16 米高，10 层) 被画在一个交通繁忙地区的市中心公寓楼上。它展示了一个巨大的女孩，她似乎用最初的 GARDENA 系统把树倒在墙前。
和你的花园一起成长。
案例简介：GARDENA, the top-of-mind brand for traditional gardeners, also wanted to address potential urban gardeners. Idea: Urban gardening and street art come from a similar subcultural background: people, who are interested in street art, are also likely to be interested in urban gardening and conversely. Therefor communicating in their aesthetics and codes, would have much more impact, than a classic billboard. Solution: A huge mural (16m height, 10with) was painted on an inner-city apartment building in a heavily trafficked area. It showed a giant girl, which seemed to pour the tree in front of the wall with the Original GARDENA System.
Grow with your garden.
案例简介：传统园丁的顶级品牌 GARDENA 也想解决潜在的城市园丁。想法: 城市园艺和街头艺术来自类似的亚文化背景: 对街头艺术感兴趣的人也可能对城市园艺感兴趣，反之亦然。因此，以他们的美学和规范进行交流，会比经典的广告牌产生更大的影响。解决方案: 一幅巨大的壁画 (16 米高，10 层) 被画在一个交通繁忙地区的市中心公寓楼上。它展示了一个巨大的女孩，她似乎用最初的 GARDENA 系统把树倒在墙前。
Grow with your garden.
案例简介：GARDENA, the top-of-mind brand for traditional gardeners, also wanted to address potential urban gardeners. Idea: Urban gardening and street art come from a similar subcultural background: people, who are interested in street art, are also likely to be interested in urban gardening and conversely. Therefor communicating in their aesthetics and codes, would have much more impact, than a classic billboard. Solution: A huge mural (16m height, 10with) was painted on an inner-city apartment building in a heavily trafficked area. It showed a giant girl, which seemed to pour the tree in front of the wall with the Original GARDENA System.
和你的花园一起成长。
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Grow with your garden.
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基本信息
- 广告战役： #Grow with your garden#
- 广告品牌： Gardena
- 发布日期： 2017-11-01
- 行业领域： 居家日用 , 水景摆件园艺 , 日用品/母婴
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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