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Go Collection
案例简介:
Go Collection
案例简介:Credits
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Go Collection
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基本信息
- 广告品牌: Kenwood
- 发布日期: 2024-09
- 行业领域: 房产/安防 , 饮食/特产 , 房地产 , 建材/家居
- 媒体类别: 海报/平面 , 短视频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
British kitchen appliance manufacturer Kenwood has unveiled a new social-first global campaign to launch its new compact Go Collection. The push was developed in partnership with M&C Saatchi UK. Although many young people have a growing passion for food, they often have limited space in the kitchen as they’re living in flatshares or small rentals. This inspired Kenwood to create the new compact Go Collection: three products that have been designed to give cooks more space for creativity in the kitchen. To drive awareness and sales of the new range amongst a Gen Z audience, M&C Saatchi has partnered with Kenwood to create a campaign which reveals a series of fortuitous events, showing how the compact Go Collection can turn a small ingredient into a “make it big” success story. In two fast-paced 30-second films, directed by Giacomo Boeri and produced by Utopia, two different starting points, The Flour and The Egg, kick off a series of hyperbolic disasters and radically happy endings. Shot in Milan, the spots feature a real chihuahua, a statue that took four weeks to carve and a bespoke dress that looks like a meringue. Stylised visuals are balanced by a straightforward, matter-of-fact voiceover, provided by stand-up comedian, writer and actor Sunil Patel in the UK version of the campaign. The launch films are supported through the funnel by a full suite of social-first product assets.
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