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礼物
案例简介：除了提高对特殊奥运会的认识和对志愿者的需求之外，这项运动还有两个目标…… 第一, 让人们明白，在特奥会期间做志愿者不是一项 “任务” 或 “负担”，但这是一次令人惊叹的经历。其次，证明志愿者也是运动员的巨大礼物。 因为这有助于他们参加他们最喜欢的运动。这就是为什么我们与比利时礼品/体验盒市场领导者邦戈 (Smartbox Group Company) 合作。把志愿服务变成了一个真正的礼品盒!今年年底的理想选择! 这场运动立即迅速传播开来，并被大量有影响力的人所吸引。两天后，甚至比利时首相也参与进来，呼吁全国参与这场运动。
礼物
案例简介：Besides creating awareness for Special Olympics and the need they have for volunteers there were two goals in this campaign… First, make it clear to people that it is not a “task” or a “burden” to be a volunteer during a Special Olympics but it is an amazing experience. And secondly, prove that a volunteer is also a huge gift for the athletes as well. Because it helps them to participate in their favorite sports. That’s why we teamed up with BONGO (Smartbox Group Company), market leader in Belgium in the gift/experience box market. And turned the act of volunteering into an actual gift box! Ideal for this year’s end of year! The campaign immediately went viral, and got picked up by tons of influencers. After 2 days, even the Belgian Prime Minister got involved and called upon the nation to participate in this campaign.
The Gift
案例简介：除了提高对特殊奥运会的认识和对志愿者的需求之外，这项运动还有两个目标…… 第一, 让人们明白，在特奥会期间做志愿者不是一项 “任务” 或 “负担”，但这是一次令人惊叹的经历。其次，证明志愿者也是运动员的巨大礼物。 因为这有助于他们参加他们最喜欢的运动。这就是为什么我们与比利时礼品/体验盒市场领导者邦戈 (Smartbox Group Company) 合作。把志愿服务变成了一个真正的礼品盒!今年年底的理想选择! 这场运动立即迅速传播开来，并被大量有影响力的人所吸引。两天后，甚至比利时首相也参与进来，呼吁全国参与这场运动。
The Gift
案例简介：Besides creating awareness for Special Olympics and the need they have for volunteers there were two goals in this campaign… First, make it clear to people that it is not a “task” or a “burden” to be a volunteer during a Special Olympics but it is an amazing experience. And secondly, prove that a volunteer is also a huge gift for the athletes as well. Because it helps them to participate in their favorite sports. That’s why we teamed up with BONGO (Smartbox Group Company), market leader in Belgium in the gift/experience box market. And turned the act of volunteering into an actual gift box! Ideal for this year’s end of year! The campaign immediately went viral, and got picked up by tons of influencers. After 2 days, even the Belgian Prime Minister got involved and called upon the nation to participate in this campaign.
礼物
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The Gift
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基本信息
- 广告战役： #The Gift#
- 广告品牌： Special Olympics Belgium
- 发布日期： 2018-01-01
- 行业领域： 体育产业 , 商务服务
- 媒体类别： 短视频 , 动图
- 广告语言： 英语
- 媒介平台： 网络
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