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        壳牌 V-Power 赛车 (匈牙利版)

        案例简介：整个欧洲的总结研究表明，消费者认为他们放在汽车油箱里的东西基本上是一样的，不管泵手柄上的品牌如何。壳牌已经能够说服三个国家的司机购买一种比普通汽油高 34% 的燃料, 同时在所有驱动因素中建立市场领先的质量和创新感知。通信计划以 “纯马力” 的概念使这款产品变得栩栩如生。活动目标挑战是让司机关心汽油。他们需要足够的关心，真正多走一英里，在壳牌停留。然后他们需要足够的关心来要求 V-Power 赛车的名字。目标观众 18-45 岁，收入高于平均水平，速度快，想要充分利用驾驶。对于这些司机来说，他们把驾驶视为一种乐趣，他们的车是他们的骄傲和快乐。

        壳牌 V-Power 赛车 (匈牙利版)

        案例简介：SUMMARYResearch across Europe has shown that consumers believe what they put in their car fuel tank is essentially the same irrespective of the brand on the pump handle. Shell has been able to convince drivers in three countries to buy a fuel that costs up to 34% more than regular petrol for their car, while building a market leading perception of quality and innovation among all drivers. The communication plans brought this product to life with the concept of ‘Pure Horsepower’.CAMPAIGN OBJECTIVESThe challenge was to make drivers care about petrol. They needed to care enough to literally go the extra mile to stop at Shell. Then they needed to care enough to demand V-Power Racing by name.TARGET AUDIENCEMen 18-45 with above average income and a fast car who want to get the most out of driving. For these drivers, they see driving as a pleasure and their car is their pride and joy.

        Shell V-Power Racing (hungarian version)

        案例简介：整个欧洲的总结研究表明，消费者认为他们放在汽车油箱里的东西基本上是一样的，不管泵手柄上的品牌如何。壳牌已经能够说服三个国家的司机购买一种比普通汽油高 34% 的燃料, 同时在所有驱动因素中建立市场领先的质量和创新感知。通信计划以 “纯马力” 的概念使这款产品变得栩栩如生。活动目标挑战是让司机关心汽油。他们需要足够的关心，真正多走一英里，在壳牌停留。然后他们需要足够的关心来要求 V-Power 赛车的名字。目标观众 18-45 岁，收入高于平均水平，速度快，想要充分利用驾驶。对于这些司机来说，他们把驾驶视为一种乐趣，他们的车是他们的骄傲和快乐。

        Shell V-Power Racing (hungarian version)

        案例简介：SUMMARYResearch across Europe has shown that consumers believe what they put in their car fuel tank is essentially the same irrespective of the brand on the pump handle. Shell has been able to convince drivers in three countries to buy a fuel that costs up to 34% more than regular petrol for their car, while building a market leading perception of quality and innovation among all drivers. The communication plans brought this product to life with the concept of ‘Pure Horsepower’.CAMPAIGN OBJECTIVESThe challenge was to make drivers care about petrol. They needed to care enough to literally go the extra mile to stop at Shell. Then they needed to care enough to demand V-Power Racing by name.TARGET AUDIENCEMen 18-45 with above average income and a fast car who want to get the most out of driving. For these drivers, they see driving as a pleasure and their car is their pride and joy.

        壳牌 V-Power 赛车 (匈牙利版)

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        Shell V-Power Racing (hungarian version)

        暂无简介

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