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复古 367 广告的故事
案例简介：Joma 已经 50 岁了，为了庆祝，他们从 80 岁开始重新推出了最初的 367 设计。367 是 Joma 1980 代最具标志性的设计之一。35 年后，他们决定创造与 1981年柏林鞋类博览会上第一次看到的相同的运动鞋。为了引入 “新” 367，该品牌提出了一个非常 80 风格的活动。一切都是从那个十年，从印刷到摄影，到参与的创意广告专业人士。这一过程被记录在一部十分钟的纪录片《广告的故事》中。这部纪录片的首映式和这种模式在西班牙的官方展示于 10月29日在一个从那时起就没有关门的地方举行，并且仍然保留了它的所有精髓时代, la via l á ctea: 来自 “Movida madrileñ a” (马德里场景) 的标志性夜总会。这并不容易，但是 Joma 做到了: 他们做了一个 80 多岁的广告，就像 367 一样。没有什么比印刷作品本身更能概括这场运动: “我们努力尽可能少地改变”。
复古 367 广告的故事
案例简介：Joma is turning 50 and in order to celebrate, they're relaunching the original 367 design from the 80s. The 367 is one of Joma’s most iconic designs from the 1980s. 35 years later, they’ve decided to create the same trainers that were seen for the first time at the Footwear Fair of Berlin in 1981. In order to introduce the “new” 367, the brand has come up with a very 80s-esque campaign. Everything is from that decade, from the printing to the photography, down to the creative advertising professionals involved. The process was captured in a ten-minute documentary titled “The Story of an Ad”. The premiere of this documentary and the official presentation of this model in Spain took place on 29 October in a place that hasn’t closed its doors since that time and that still preserves all of its essence from that era, La Vía Láctea: the iconic nightclub from the “Movida Madrileña” (Madrid Scene). It hasn’t been easy, but Joma has managed it: they’ve made an ad as 80s as the 367. And there is nothing that sums up this campaign better than the print work itself: “We’ve worked hard to change as little as possible”.
Retro 367 the story of an advert
案例简介：Joma 已经 50 岁了，为了庆祝，他们从 80 岁开始重新推出了最初的 367 设计。367 是 Joma 1980 代最具标志性的设计之一。35 年后，他们决定创造与 1981年柏林鞋类博览会上第一次看到的相同的运动鞋。为了引入 “新” 367，该品牌提出了一个非常 80 风格的活动。一切都是从那个十年，从印刷到摄影，到参与的创意广告专业人士。这一过程被记录在一部十分钟的纪录片《广告的故事》中。这部纪录片的首映式和这种模式在西班牙的官方展示于 10月29日在一个从那时起就没有关门的地方举行，并且仍然保留了它的所有精髓时代, la via l á ctea: 来自 “Movida madrileñ a” (马德里场景) 的标志性夜总会。这并不容易，但是 Joma 做到了: 他们做了一个 80 多岁的广告，就像 367 一样。没有什么比印刷作品本身更能概括这场运动: “我们努力尽可能少地改变”。
Retro 367 the story of an advert
案例简介：Joma is turning 50 and in order to celebrate, they're relaunching the original 367 design from the 80s. The 367 is one of Joma’s most iconic designs from the 1980s. 35 years later, they’ve decided to create the same trainers that were seen for the first time at the Footwear Fair of Berlin in 1981. In order to introduce the “new” 367, the brand has come up with a very 80s-esque campaign. Everything is from that decade, from the printing to the photography, down to the creative advertising professionals involved. The process was captured in a ten-minute documentary titled “The Story of an Ad”. The premiere of this documentary and the official presentation of this model in Spain took place on 29 October in a place that hasn’t closed its doors since that time and that still preserves all of its essence from that era, La Vía Láctea: the iconic nightclub from the “Movida Madrileña” (Madrid Scene). It hasn’t been easy, but Joma has managed it: they’ve made an ad as 80s as the 367. And there is nothing that sums up this campaign better than the print work itself: “We’ve worked hard to change as little as possible”.
复古 367 广告的故事
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Retro 367 the story of an advert
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