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凯洛格: 李奥·伯内特·伦敦的麸皮薄片艺术
案例简介：
凯洛格: 李奥·伯内特·伦敦的麸皮薄片艺术
案例简介：
Kellogg’s: The art of Bran Flakes by Leo Burnett London
案例简介：
Kellogg’s: The art of Bran Flakes by Leo Burnett London
案例简介：
凯洛格: 李奥·伯内特·伦敦的麸皮薄片艺术
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Kellogg’s: The art of Bran Flakes by Leo Burnett London
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Kellogg’s Bran Flakes have returned to TV screens with an inspirational campaign created by Leo Burnett that invites viewers experience ‘The Art of Bran Flakes’. Focusing on flavour, the spot aims to challenge the perception that many whole wheat foods are not tasty enough by demonstrating the many delicious breakfasts that can be created from a simple base of Bran Flakes. In the 30-second creative we see three different breakfast ‘artists’ create their own masterpiece using the cereal as the perfect blank canvas.CreditsCreative Director: Charlie MartinArt Director: Lewis BeatonCopywriter: Alex MooreAdditional Credits: Account Director: Jessica LyonsAgency Producer: Javre DowLighting cameraman/director of photography: Simon AshenDirector/ Production Company: Little Fish Productions Gus FilgateProducer: Sophie CowlingEditor: Joe McNallyPost Production: MPCSound Design: Grand CentralTypographer: Marc Donaldson
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