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东京笔像素
案例简介：概要 无印良品和东京政府希望在巴黎无印良品商店安装一个装置，这将产生指数级的社交分享，并提高假日季节的商店访问量, 给东京一个新的视角，提醒巴黎人他们的姐妹城市是一个潜在的旅游目的地。 结果 在整个假日季节，安装带来了更多的顾客进入巴黎无印良品商店 -- 与前一年相比增加了 20,000 多名顾客。东京笔像素已经成为无印良品有史以来最受欢迎的社交帖子，不仅在法国，而且在全球范围内，它产生了超过百万的浏览量和互动 -- 超过平均水平的 20 倍。天哪，这真是东京!令人难以置信。哇!难怪我比任何其他国家都更爱日本!!我只是喜欢.观看非常精彩.做得漂亮…… 通过无印良品的官方 Facebook 和 Instagram 账户联系了 15,300,000 多人。112 世界各地的媒体？报道了事件。 执行 东京笔像素用 37,968 无印良品笔作为像素，将标志性的东京塔 -- 埃菲尔铁塔的姐妹 -- 带到无印良品巴黎商店。每一分钟，一个不同的投影都会让这个装置和东京变得栩栩如生，在一个充满活力的世界里，让人想起一个雪穹顶。从柔和的黎明到霓虹灯，从千变万化的雪花到纷飞的暴风雪，东京的天际线变得栩栩如生。然后，作为对这个季节精神的最后点头，东京塔变成了一棵圣诞树，下面的建筑变成了五颜六色的礼物。 活动描述 创意很简单: 东京送给姐妹城市巴黎的礼物。无印良品彩笔是有史以来最具标志性和最著名的产品之一，不仅在日本，而且在世界各地。我们用 37,968 支无印良品钢笔在巴黎无印良品商店重现了标志性的东京塔，埃菲尔铁塔的姐妹。在节日前夕，该装置被投影贴图照亮，每支笔都充当一个像素，效果壮观。圣诞节来临之际，商店的游客可以带着笔，让这种体验在成千上万的巴黎人家继续下去。我们想创建一个与社会相关的装置。在全球分裂的时代，我们希望拉近世界各地的人们。把圣诞节作为送礼的时间，我们把装置变成了从东京到巴黎的礼物。
东京笔像素
案例简介：Synopsis MUJI and the Tokyo Government wanted an installation in the Paris MUJI store that would generate exponential social sharing and boost store visits for the holiday season, give a fresh perspective on Tokyo and remind Parisians of their sister city as a potential travel destination. Outcome Throughout the holiday season, the installation brought more customers into the Paris MUJI store - over 20,000 more customers compared to the previous year. TOKYO PEN PIXEL has become MUJI’s all-time most loved social post, not just in France but globally, generating over a million views and interactions–more than 20x their average. Omg this is so Tokyo! Mind boggling. Wow! Amazing like always Muji No wonder I love Japan more than any other country!! I just love it...wonderful to watch...Beautifully done… Over 15,300,000 people were reached through MUJI's official Facebook and Instagram accounts. 112 Media around the world ?covered the event. Execution TOKYO PEN PIXEL used 37,968 MUJI pens as pixels to bring the iconic Tokyo Tower, the sister of the Eiffel Tower, into the MUJI Paris store. Each minute, a different projection brought the installation – and Tokyo – to life, in a vibrant world reminiscent of a snow dome. From a gentle dawn to neon night lights, kaleidoscopic snowflakes to a swirling blizzard, Tokyo’s skyline came alive. Then as a final nod to the spirit of the season, Tokyo Tower transformed into a Christmas tree, and the buildings below became colorful gifts. CampaignDescription The creative idea was simple: a gift from Tokyo to sister city Paris. MUJI color pens are one the most iconic and celebrated products of all time, not just in Japan but across the world. We used 37,968 MUJI pens to recreate the iconic Tokyo Tower, the sister of the Eiffel Tower, at the Paris MUJI store. In the lead up to the festive season the installation was illuminated with projection mapping, each pen acting as a pixel, with spectacular effect. Come Christmas-time, store visitors could take the pens with them, letting the experience live on in thousands of Parisians homes. We wanted to create an installation with social relevance. In times of global divisiveness, we wanted to bring people across the world closer. Channeling Christmas as the time of giving, we turned the installation into a gift from Tokyo to Paris.
Tokyo Pen Pixel
案例简介：概要 无印良品和东京政府希望在巴黎无印良品商店安装一个装置，这将产生指数级的社交分享，并提高假日季节的商店访问量, 给东京一个新的视角，提醒巴黎人他们的姐妹城市是一个潜在的旅游目的地。 结果 在整个假日季节，安装带来了更多的顾客进入巴黎无印良品商店 -- 与前一年相比增加了 20,000 多名顾客。东京笔像素已经成为无印良品有史以来最受欢迎的社交帖子，不仅在法国，而且在全球范围内，它产生了超过百万的浏览量和互动 -- 超过平均水平的 20 倍。天哪，这真是东京!令人难以置信。哇!难怪我比任何其他国家都更爱日本!!我只是喜欢.观看非常精彩.做得漂亮…… 通过无印良品的官方 Facebook 和 Instagram 账户联系了 15,300,000 多人。112 世界各地的媒体？报道了事件。 执行 东京笔像素用 37,968 无印良品笔作为像素，将标志性的东京塔 -- 埃菲尔铁塔的姐妹 -- 带到无印良品巴黎商店。每一分钟，一个不同的投影都会让这个装置和东京变得栩栩如生，在一个充满活力的世界里，让人想起一个雪穹顶。从柔和的黎明到霓虹灯，从千变万化的雪花到纷飞的暴风雪，东京的天际线变得栩栩如生。然后，作为对这个季节精神的最后点头，东京塔变成了一棵圣诞树，下面的建筑变成了五颜六色的礼物。 活动描述 创意很简单: 东京送给姐妹城市巴黎的礼物。无印良品彩笔是有史以来最具标志性和最著名的产品之一，不仅在日本，而且在世界各地。我们用 37,968 支无印良品钢笔在巴黎无印良品商店重现了标志性的东京塔，埃菲尔铁塔的姐妹。在节日前夕，该装置被投影贴图照亮，每支笔都充当一个像素，效果壮观。圣诞节来临之际，商店的游客可以带着笔，让这种体验在成千上万的巴黎人家继续下去。我们想创建一个与社会相关的装置。在全球分裂的时代，我们希望拉近世界各地的人们。把圣诞节作为送礼的时间，我们把装置变成了从东京到巴黎的礼物。
Tokyo Pen Pixel
案例简介：Synopsis MUJI and the Tokyo Government wanted an installation in the Paris MUJI store that would generate exponential social sharing and boost store visits for the holiday season, give a fresh perspective on Tokyo and remind Parisians of their sister city as a potential travel destination. Outcome Throughout the holiday season, the installation brought more customers into the Paris MUJI store - over 20,000 more customers compared to the previous year. TOKYO PEN PIXEL has become MUJI’s all-time most loved social post, not just in France but globally, generating over a million views and interactions–more than 20x their average. Omg this is so Tokyo! Mind boggling. Wow! Amazing like always Muji No wonder I love Japan more than any other country!! I just love it...wonderful to watch...Beautifully done… Over 15,300,000 people were reached through MUJI's official Facebook and Instagram accounts. 112 Media around the world ?covered the event. Execution TOKYO PEN PIXEL used 37,968 MUJI pens as pixels to bring the iconic Tokyo Tower, the sister of the Eiffel Tower, into the MUJI Paris store. Each minute, a different projection brought the installation – and Tokyo – to life, in a vibrant world reminiscent of a snow dome. From a gentle dawn to neon night lights, kaleidoscopic snowflakes to a swirling blizzard, Tokyo’s skyline came alive. Then as a final nod to the spirit of the season, Tokyo Tower transformed into a Christmas tree, and the buildings below became colorful gifts. CampaignDescription The creative idea was simple: a gift from Tokyo to sister city Paris. MUJI color pens are one the most iconic and celebrated products of all time, not just in Japan but across the world. We used 37,968 MUJI pens to recreate the iconic Tokyo Tower, the sister of the Eiffel Tower, at the Paris MUJI store. In the lead up to the festive season the installation was illuminated with projection mapping, each pen acting as a pixel, with spectacular effect. Come Christmas-time, store visitors could take the pens with them, letting the experience live on in thousands of Parisians homes. We wanted to create an installation with social relevance. In times of global divisiveness, we wanted to bring people across the world closer. Channeling Christmas as the time of giving, we turned the installation into a gift from Tokyo to Paris.
东京笔像素
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Tokyo Pen Pixel
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