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消失的白人
案例简介：消失是一个全球品牌，专门去除白色衣服上的污渍，让它们看起来更白。所以白色，它们会在白色背景中消失。然后，我们决定把这个想法带到纸上，在一场平面广告运动中。我们挑选了以穿白色而闻名的角色，并展示了他们的衣服在消失的情况下消失在工作室的白色背景中。被选中的角色是医生、厨师和空手道运动员。为了概括这一切，我们创建了一个简单而有效的标语，使用品牌名称: “它消失得如此之白”。
消失的白人
案例简介：Vanish is a global brand specialized in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. Then, we decided to bring this thought to paper, in a campaign of print ads. We picked characters known for wearing white, and showed that their clothes, washed with Vanish, disappear in the studio’s white background. The chosen characters were a doctor, a chef and a karate athlete. To wrap it all up, we created a simple and effective tagline, using the brand’s name: “SO WHITE IT VANISHES”.
Vanish Whites
案例简介：消失是一个全球品牌，专门去除白色衣服上的污渍，让它们看起来更白。所以白色，它们会在白色背景中消失。然后，我们决定把这个想法带到纸上，在一场平面广告运动中。我们挑选了以穿白色而闻名的角色，并展示了他们的衣服在消失的情况下消失在工作室的白色背景中。被选中的角色是医生、厨师和空手道运动员。为了概括这一切，我们创建了一个简单而有效的标语，使用品牌名称: “它消失得如此之白”。
Vanish Whites
案例简介：Vanish is a global brand specialized in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. Then, we decided to bring this thought to paper, in a campaign of print ads. We picked characters known for wearing white, and showed that their clothes, washed with Vanish, disappear in the studio’s white background. The chosen characters were a doctor, a chef and a karate athlete. To wrap it all up, we created a simple and effective tagline, using the brand’s name: “SO WHITE IT VANISHES”.
消失的白人
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Vanish Whites
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