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太棒了!无与伦比!美味的优惠!
案例简介：学分
太棒了!无与伦比!美味的优惠!
案例简介：Credits
Amazing! Unbeatable! Delicious Offers!
案例简介：学分
Amazing! Unbeatable! Delicious Offers!
案例简介：Credits
太棒了!无与伦比!美味的优惠!
暂无简介
Amazing! Unbeatable! Delicious Offers!
暂无简介
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案例详情
The new campaign from McDonald’s™ communicates the exclusive app offers: Cheeseburger for 1€, Double Cheeseburger for 2€, and Triple Cheeseburger for 3€. “Amazing, Unbeatable, Delicious Offers” is the tagline of the campaign. In Greek, the main message is “App-ithanes, App-aixtes, App-olaustikes” and highlights that you can only enjoy the offers through the McDonald’s™ App. The story starts off with 3 friends. One of them is trying to cheer up the others by doing a common magic trick. When that doesn’t work, he does a trick to his friends which they have never seen before. First, he asks his friends for 1 euro each. Then with 3 euros in his hand, he pulls out his mobile, taps the screen, and “magically” disappears. Finally, he reappears “magically” and presents three Cheeseburgers to his friends. However, his friends have no idea what he went through to achieve it.
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