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是时候了
案例简介:在最近的竞选中, abercrombie 希望向 21-24 岁的目标人群展示,该品牌已经超越了它的性感时代,并准备接受一个更成熟的角色。 这个名为 “现在是时候了” 的地方以千禧一代开始他们生活中的许多 “第一” 为特色: 第一套公寓,第一次心碎,第一次工作。当他们在新城市嬉戏,进行新的冒险时 -- 当然,穿上阿伯克龙比标志性的破洞牛仔裤和格子衬衫 -- 画外音鼓励他们 “搞砸,和所有错误的人约会, 边做边学。”
是时候了
案例简介:In its latest campaign, Abercrombie is hoping to show its target demographic of 21-24-year-olds that the brand has moved past its sex appeal days and is ready to take on a more mature persona. Called ‘This is the Time,’ the spot features millennials as they embark on a number of “firsts” in their lives: first apartment, first heartbreak, first job. As they frolic through new cities and go on new adventures - donning Abercrombie’s signature ripped jeans and plaid shirts, of course - a voiceover encourages them to “screw up, date all the wrong people, learn by doing.”
This Is The Time
案例简介:在最近的竞选中, abercrombie 希望向 21-24 岁的目标人群展示,该品牌已经超越了它的性感时代,并准备接受一个更成熟的角色。 这个名为 “现在是时候了” 的地方以千禧一代开始他们生活中的许多 “第一” 为特色: 第一套公寓,第一次心碎,第一次工作。当他们在新城市嬉戏,进行新的冒险时 -- 当然,穿上阿伯克龙比标志性的破洞牛仔裤和格子衬衫 -- 画外音鼓励他们 “搞砸,和所有错误的人约会, 边做边学。”
This Is The Time
案例简介:In its latest campaign, Abercrombie is hoping to show its target demographic of 21-24-year-olds that the brand has moved past its sex appeal days and is ready to take on a more mature persona. Called ‘This is the Time,’ the spot features millennials as they embark on a number of “firsts” in their lives: first apartment, first heartbreak, first job. As they frolic through new cities and go on new adventures - donning Abercrombie’s signature ripped jeans and plaid shirts, of course - a voiceover encourages them to “screw up, date all the wrong people, learn by doing.”
是时候了
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This Is The Time
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基本信息
- 广告战役: #This is the Time#
- 广告品牌: Abercrombie & Fitch
- 发布日期: 2017-10-01
- 行业领域: 服装配饰 , 穿着/装扮
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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