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几乎灭绝
案例简介：简要说明: 提高对全球濒临灭绝物种数量的认识，同时通过访问英国广播公司野生动物基金网站，让人们有机会捐赠或了解更多信息。 描述客户的简报: 英国广播公司野生动物基金会提高意识和资金来拯救受威胁的野生动物和世界各地的地方。我们听取了关于开展提高认识运动的简报，该运动可以传达每年灭绝的大量物种这一持续存在的严重问题。 描述你是如何到达最终设计的: 开发了一个日历，让基金每天在利益相关者的头脑中保持领先，同时也直接显示了人类对这个星球的影响。日历于 1月1日发出 (用红笔)，提示收件人每年每天划掉一个不同的物种。 表明市场的结果有多成功: 网站的流量有所增加。现在判断捐赠是否有显著增加还为时过早。
几乎灭绝
案例简介：Brief Explanation: To raise awareness of the amount of species that are nearing extinction across the globe, while giving people the opportunity to donate or to find out more by visiting the BBC Wildlife Fund website. Describe the brief from the client: The BBC Wildlife Fund raises awareness and funds to save threatened wildlife and places around the world. We were briefed to develop an awareness campaign that could convey the ongoing serious issue of the large variety of species which become extinct each year. Description of how you arrived at the final design: A calendar was developed to keep the fund at front of stakeholders minds each day, whilst also directly showing the effect mankind is having on the planet. Sent out on January the 1st (with a red pen), the calendar prompts the recipient to cross out a different species everyday of the year. Indication of how successful the outcome was in the market: There has been an increase in traffic to the website. It is too early to tell if there has been any significant increase in donations.
ALMOST EXTINCT
案例简介：简要说明: 提高对全球濒临灭绝物种数量的认识，同时通过访问英国广播公司野生动物基金网站，让人们有机会捐赠或了解更多信息。 描述客户的简报: 英国广播公司野生动物基金会提高意识和资金来拯救受威胁的野生动物和世界各地的地方。我们听取了关于开展提高认识运动的简报，该运动可以传达每年灭绝的大量物种这一持续存在的严重问题。 描述你是如何到达最终设计的: 开发了一个日历，让基金每天在利益相关者的头脑中保持领先，同时也直接显示了人类对这个星球的影响。日历于 1月1日发出 (用红笔)，提示收件人每年每天划掉一个不同的物种。 表明市场的结果有多成功: 网站的流量有所增加。现在判断捐赠是否有显著增加还为时过早。
ALMOST EXTINCT
案例简介：Brief Explanation: To raise awareness of the amount of species that are nearing extinction across the globe, while giving people the opportunity to donate or to find out more by visiting the BBC Wildlife Fund website. Describe the brief from the client: The BBC Wildlife Fund raises awareness and funds to save threatened wildlife and places around the world. We were briefed to develop an awareness campaign that could convey the ongoing serious issue of the large variety of species which become extinct each year. Description of how you arrived at the final design: A calendar was developed to keep the fund at front of stakeholders minds each day, whilst also directly showing the effect mankind is having on the planet. Sent out on January the 1st (with a red pen), the calendar prompts the recipient to cross out a different species everyday of the year. Indication of how successful the outcome was in the market: There has been an increase in traffic to the website. It is too early to tell if there has been any significant increase in donations.
几乎灭绝
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ALMOST EXTINCT
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基本信息
- 广告战役： #英国广播公司-设计与品牌-30a8#
- 广告品牌： BBC
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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