Christmas Present|微电影|广告营销案例【ADGuider广告指南】

圣诞礼物

案例简介：Sid Lee Paris和三星电子法国在三重奏中展示三星Pay 三星以其令人难以置信的产品及其先进的技术而闻名，但该品牌也提供了一系列服务，包括其支付解决方案Samsung Pay。包含在Galaxy智能手机 *，该服务简单，安全和高效，并为每笔交易提供奖励。法国三星电子希望向用户展示他们的付款方式有多简单，以及它是如何成为Galaxy中最快的之一，所以他们转向了西德 · 李 · 帕里斯 (Sid Lee Paris)，他创作了一系列3部电影，展示了它的好处。三个故事，每个故事都通过幽默和相关性带来对生活的洞察力: 忘记一个周年纪念日，混合礼物，或者不为服装派对打扮。Sid Lee Paris创造性地将三星Pay的轻松和速度翻译到小屏幕上，将该服务接地在普通消费者的日常生活中，并展示了无论情况下，三星支付是最佳选择。 “三星首先是一家产品公司，但我们也有很多精彩的服务，我们希望把聚光灯聚焦在一起。Sid Lee完美地封装了Samsung Pay的好处，并创建了3部小影片，让消费者参与到对我们来说非常活跃的季节。”法国IM-B2B营销总监LaurentMoquet说。这部电影是专门制作的，包括简短的快节奏编辑，完美地传达了该服务的关键优势，其速度，并与该活动的媒体组合将部署在付费数字媒体和三星的数字生态系统中。

圣诞礼物

案例简介：Sid Lee Paris and Samsung Electronics France Showcase Samsung Pay in Trio of Films Samsung is known for its incredible products and their advanced technology, but the brand also provides a range of services, including its payment solution, Samsung Pay. Included on Galaxy smartphones*, the service is simple, secure and efficient, and offers Rewards for each transaction. Samsung Electronics France wanted to show users just how easy their payment method is and how it is one of the fastest in the Galaxy so they turned to Sid Lee Paris who created a series of 3 films showcasing its benefits. Three stories, each bringing insight to life through humor and relatability: forgetting an anniversary, mixing up gifts, or not dressing up for a costume party. Sid Lee Paris creatively translated the ease and speed of Samsung Pay to the small screen, grounding the service in the daily lives of ordinary consumers and showing that whatever the direness of the situation, Samsung Pay is the best option. “Samsung is first and foremost a product company, but we also have a lot of wonderful services that we want to shine the spotlight on. Sid Lee perfectly encapsulated Samsung Pay’s benefits and created 3 little films that engage consumers in what is a very active season for us.” said LaurentMoquet, IM-B2B Marketing Director in France. The film was specifically crafted to include short fast-paced edits that perfectly convey the service’s key benefit, its speed, and blend with the media mix for the campaign which will be deployed on paid digital media as well as Samsung’s digital ecosystem.