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反思
案例简介：关心自己汽车的人都知道，当汽车经过适当清洗时，其车身所反映的一切看起来都很漂亮。正是基于这种见解，才构思了 é l é phant Bleu运动。海报活动是用四个双重阅读的视觉效果构建的: 如果一开始眼睛识别出扭曲的风景，让人联想到某些印象派绘画，那么一个线索，汽车细节 (例如门把手或挡风玻璃刮水器...) 清楚地表明，图像实际上是闪亮车身上环境的反映。这种创造性的机制产生了四种既优雅又令人惊讶的视觉效果，突出了在蓝带中心洗车的最终结果。
反思
案例简介：People who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Éléphant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognizes a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper...) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork. This creative mechanism gives rise to four visuals that are as elegant as they are surprising, highlighting the ultimate result of having your car washed at an Éléphant Bleu centre.
Reflections
案例简介：关心自己汽车的人都知道，当汽车经过适当清洗时，其车身所反映的一切看起来都很漂亮。正是基于这种见解，才构思了 é l é phant Bleu运动。海报活动是用四个双重阅读的视觉效果构建的: 如果一开始眼睛识别出扭曲的风景，让人联想到某些印象派绘画，那么一个线索，汽车细节 (例如门把手或挡风玻璃刮水器...) 清楚地表明，图像实际上是闪亮车身上环境的反映。这种创造性的机制产生了四种既优雅又令人惊讶的视觉效果，突出了在蓝带中心洗车的最终结果。
Reflections
案例简介：People who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Éléphant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognizes a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper...) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork. This creative mechanism gives rise to four visuals that are as elegant as they are surprising, highlighting the ultimate result of having your car washed at an Éléphant Bleu centre.
反思
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Reflections
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基本信息
- 广告战役： #Éléphant Bleu-户外-7ba4#
- 广告品牌： Éléphant Bleu
- 发布日期： 2021
- 行业领域： 公共事业
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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