Nikeid. Generator|短视频|广告营销案例【ADGuider广告指南】

Nikeid。发电机

案例简介：描述客户的简报: 原宿市是日本最丰富多彩的城市，总是以人们的身份繁荣发展。原宿爱好者，谁是时尚精明和相同的，每天都在聚集。去年11月，耐克推出了 “耐克原宿”，作为他们在日本的第一家高级旗舰店。目标是产生和传播原宿色彩灵感，以推动在线和现场交通到耐克原宿。该战略是 “从耐克原宿到世界”。描述促销如何从概念发展到实施: “Nikeid.GENERATOR-原宿” 这款发电机是在耐克原宿网站和现场推出的，用网络摄像头瞬间捕捉到你的颜色，变成你原来的鞋子。你可以通过在线小部件传播你的颜色灵感，再加上你在商店里的原始贴纸。此外，你可以无缝连接到 NIKEiD 网站，为购买你原来的鞋子定制更多的鞋子。从耐克原宿到世界，这款发电机继续传播色彩灵感。描述客户和消费者的成功促销，包括一些可量化的结果: 在推出的前两周，在线和离线都有许多反应。大约 40,000 名消费者来到耐克原宿现场，更多的消费者来自世界各地。此外，NIKEiD 的销售额大幅上升。现在，越来越多的颜色在这里诞生。解释为什么促销方法与产品或服务最相关: NIKEiD STUDIO 是耐克原宿最受关注的地区，在那里你可以用耐克原宿有限的材料和颜色定制和购买你原来的彩色鞋子。我们相信 “颜色有身份” 是耐克原宿、原宿爱好者和原宿城市的共同灵感。这种鼓舞人心的信念给了我们一个机会来推动耐克原宿的交通和销售。

Nikeid。发电机

案例简介：Describe the brief from the client: Harajuku City is the most colorful in Japan, always flourished with people's identities. Harajuku Lovers, who are fashion savvy and identical, are gathering everyday. Last November, NIKE launched "Nike HARAJUKU" as their first premium flagship store in Japan. The object is to generate and spread Harajuku color inspirations to drive online & onsite traffic to Nike HARAJUKU. The strategy is " From Nike HARAJUKU to the world". Describe how the promotion developed from concept to implementation: 'NIKEID.GENERATOR - HARAJUKU' This generator was launched on Nike HARAJUKU website & onsite, instantly capturing the colours of you with web cam to transform into your original shoe. You can spread your colour inspiration with online widgets, plus your original sticker availabale at the store. Moreover, you can seamlessly connect to NIKEiD website to customise that same shoe more for purchasing your original pair. From Nike HARAJUKU to the world, this generator continues to spread colour inspirations. Describe the success of the promotion with both client and consumer including some quantifiable results: During the first 2 weeks of its launching, there were many reactions online & offline. About 40,000 consumers came to Nike HARAJUKU onsite, and much more consumers came to that website from the world. In addition, the sales of NIKEiD jumped significantly. And now, more and more colours are being born here. Explain why the method of promotion was most relevant to the product or service: NIKEiD STUDIO is the most focused area of Nike HARAJUKU, where you can customize and purchase your original colored shoe with Nike HARAJUKU limited materials and colors. We believe "colors have identity" is a common inspiration among Nike HARAJUKU, Harajuku lovers and Harajuku city. That inspiring belief gave us an opportunity to drive traffic and sales to Nike HARAJUKU.