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土豆电视
案例简介：OLW 是领先的瑞典小吃公司。他们的薯片是由瑞典最南部的农民种植的土豆制成的。这是 OLW 非常自豪的事情，但不是所有的消费者都知道。为了交流，OLW 决定在他们的一个土豆地里放一个摄像机，直播种植过程，让所有人都能看到。消费者也将能够竞争并赢得来自同一个领域的土豆芯片。在网站上，游客可以在 “植物视角相机” 和 “野外视角相机” 之间进行选择。
土豆电视
案例简介：OLW is the leading Swedish snack company. Their potato chips are made from potatoes grown by their own farmers in the most southern parts of Sweden. This is something OLW is very proud of, but not all consumers are aware of. In order to communicate this OLW decided to place a video camera in the middle of one of their potato fields and live stream the growing process for all to see. Consumers will also be able to compete and win chips made of potatoes from the very same field. On the site visitors can choose between the “plant-view camera” and the “field-view camera”.
Potato-TV
案例简介：OLW 是领先的瑞典小吃公司。他们的薯片是由瑞典最南部的农民种植的土豆制成的。这是 OLW 非常自豪的事情，但不是所有的消费者都知道。为了交流，OLW 决定在他们的一个土豆地里放一个摄像机，直播种植过程，让所有人都能看到。消费者也将能够竞争并赢得来自同一个领域的土豆芯片。在网站上，游客可以在 “植物视角相机” 和 “野外视角相机” 之间进行选择。
Potato-TV
案例简介：OLW is the leading Swedish snack company. Their potato chips are made from potatoes grown by their own farmers in the most southern parts of Sweden. This is something OLW is very proud of, but not all consumers are aware of. In order to communicate this OLW decided to place a video camera in the middle of one of their potato fields and live stream the growing process for all to see. Consumers will also be able to compete and win chips made of potatoes from the very same field. On the site visitors can choose between the “plant-view camera” and the “field-view camera”.
土豆电视
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Potato-TV
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