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女孩: 今天我们由奥美崛起
案例简介:
女孩: 今天我们由奥美崛起
案例简介:
Girl Up: Today We Rise by Ogilvy
案例简介:
Girl Up: Today We Rise by Ogilvy
案例简介:
女孩: 今天我们由奥美崛起
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Girl Up: Today We Rise by Ogilvy
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The world watched as Kamala Harris stood where no woman, and no Black or South Asian woman, has ever stood before in US history. It was a milestone moment for millions of Americans who have yearned to see faces that resemble their own at the highest levels of our democracy.This new film released by Girl Up, the gender equality youth initiative of the United Nations Foundation, in partnership with Ogilvy and Refinery29, captures this history-making moment through the eyes of girls who watched as the daughter of Indian and Jamaican immigrants was sworn in as the 49th Vice President of the United States, becoming the highest-ranking female politician in American history.‘Today We Rise’ illustrates the immeasurable impact that the images of Vice President Harris taking her oath of office, administered by Supreme Court Justice Sonia Sotomayor—the first Latina to serve on the nation’s highest court—will have on generations to come.‘Today We Rise’ was filmed and produced by a volunteer network of photographers and cinematographers during the inauguration in over 30 households across the country. It was edited immediately after the inauguration ceremony, going live within hours of the event. CreditsGirl UpMelissa Kilby, Executive DirectorBeth Nervig, Director of Communications and Digital MediaJennifer DaSilva, Advisory Board Member, Girl Up and President, Berlin CameronAgency - OgilvyDaniel Fisher – Global ECDAlvaro Rivera — Creative Director / CreativeLuca Corteggiano – Creative Director / CreativeSally Miller – Executive ProducerVanessa Manley – Project ManagerPumie Msengana – Global Client DirectorCristina Diago – StrategistProductionGiovanni Messner – Director/EditorDannel Escallón – CinematographerDaniel Addelson – Additional PhotographyUNIT Studios London – Post HouseMusic - “Dream”Jack Bennett – Composer1107 Studios – LabelAndrew Stafford @ Big Sync Music – Music Supervisor
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