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Shiner Beer: 外国啤酒交换，奥斯汀市极限节 2009
案例简介：
Shiner Beer: 外国啤酒交换，奥斯汀市极限节 2009
案例简介：
Shiner Beer: Foreign Beer Exchange, Austin City Limits Festival 2009
案例简介：
Shiner Beer: Foreign Beer Exchange, Austin City Limits Festival 2009
案例简介：
Shiner Beer: 外国啤酒交换，奥斯汀市极限节 2009
暂无简介
Shiner Beer: Foreign Beer Exchange, Austin City Limits Festival 2009
暂无简介
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创作者
广告公司：
McGarrah Jessee
案例详情
Heineken is a major sponsor of the Austin City Limits music festival, which means Shiner beer, the local favorite, can't be served on the festival grounds. So in order to defend Shiner¹s turf, the Foreign Beer Exchange Program was born. Concert goers were given Shiner wooden nickels, good for free Shiner at the Foreign Beer Exchange Program Headquarters. The headquarters housed porta potties where people could relieve themselves of the lesser, foreign beer, and ³exchange² it for an ice-cold Shiner.
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