GWM in “electrifying” visuals for ORA 03. Agency ASIA signs launch of compact EV in Brazil. Following the success of hybrid SUV Haval H6 in Brazil, GWM announces the start of sales of compact EV ORA 03 in 2 main versions: Skin and GT. With an eye-catching campaign signed by ASIA, the Chinese autotech sought inspiration from the work of Taiwanese artist Damon Hsieh to create impactful visuals that ultimately relate to the design and personality of the car. “Damon’s work seeks to bring more beauty and sophistication to the world through design and technology, and if we look at it, this is also ORA’s proposal”, says Vico Benevides, CCO & Co-founder of ASIA. Ruled by the concept “100% electric, 100% electrifying”, the headlines address ORA's points of differentiation such as the silent engine, top-notch technology, and unique design. For now, the campaign is running across digital media, OOH and occasional print publications in Brazil and will be soon exported to other LATAM countries.